By Kat Reyes and Emily Page “I’m a busy emerging brand - why the heck should I care about brand consistency? I only care about speed to market on artwork and keeping things cheap! And design consistency slows things down and takes a lot more money!” We hear this said and implied at times when talking to product brand owners and we want to be sure EVERYONE understands how good BRANDING will move the needle of sales and value for your product!" What is a brand for physical prod