#productdevelopment

Jun 13, 2019

ADVICE: How to Respond When a Retail Buyer Asks For Pricing at a Trade Show

Look, it can be nerve-racking when a buyer cuts to the chase and asks for the price of your physical product. You usually need more information in order to give them an accurate quote - if you provide pricing that is too low you lose money; too high and you could lose potential business. What is the best way to navigate the "how much does it cost" quagmire? Here are 3 things to consider when replying in order to secure that sale: 1) TAKE IT AS A COMPLIMENT AND A BUYING SIGNA

May 19, 2019

WEBINAR: How to Design Retail Private Label Packaging That Sells (Fri, May 25, 2019 12:30 PST)

This LIVE FREE webinar by Emily Page from Pearl Resourcing is all about designing retail private label packaging that sells. In this fun and to-the-point 50 minute session you will review the essentials - what #KobeBryant says masters should practice every day - fundamentals of success! But specifically we will talk the fundamentals of #privatelabel product development and sales success! <<<<<RSVP HERE: https://www.bigmarker.com/pearl-resourcing1/Private-Label-Packaging-Retai

May 2, 2019

Lolli and Pops Launches Signature Truffle Library Exploring Exquisite Flavor Pairings

To be told you are beautiful inside and out is up there with the most desirable compliments. Sweet and delightful to the core with a chic and polished appearance; we aren’t describing the girl next door, but Lolli & Pops’ newest addition to their confectionery clan: The Signature Truffle Library. Indulge in an enticing array of flavors nestled inside strikingly beautiful marble patterned boxes with elegant gold accents. Whether you chose one flavor or the entire 12-flavor col

May 2, 2019

Bon Bon Appétit! Lolli and Pops Selector Gift Box, the Perfect Gift!

Transport yourself to the French Royal courts of gilded gold and lavish tapestries with the 2019 Lolli and Pops Signature Bon Bon Collection. Six decadent bon bons are displayed in each elegant box – enjoy one flavor or mix and match with the gift-able Selector Display Box that holds 3 small bon bon boxes. These polished parcels are bold in emerald, teal and cream entice with chocolate dipped flavors ranging from Red Velvet to Bananas Foster to Sea Salt Caramel. At your next

Mar 1, 2019

ADVICE: What's the #1 Thing That Should Drive Your Priorities Today?

By Emily Page 2/27/2019 As a brand owner, you have a million competing priorities. When you sit down to create your "TO DO" list how do you identify the priority? Is it by focusing on the largest burning raging fire emergency? Or do you pick the creative fun product development that gets you jazzed up like imaging and sourcing the next SKU on your product line? I believe your #1 priority should be determined by asking yourself the question: "What can I do today to drive our s

Feb 25, 2019

ADVICE: 5 Things You Did Not Think About The Last Time You Ordered Packaging

If just ordered packaging here are 5 things you probably didn't think about but should of: 1) Your packaging structure and artwork will directly effect your sales. Invest in looking good to get sales. If you're using cheap materials, nonexistent brand guidelines, and sloppily executed packaging artwork you might feel like you're being a brand hero and saving money. The problem is customers will see this and NOT buy your product no matter how great it is. It takes so much wo

Feb 10, 2019

ADVICE: Brand Sales Growth Strategy Exercise in 45 Minutes

by Emily Page Where is your brand growing this year? ⛅️ Do you feel you have a clear strategy for sales? If you don't, it's very likely that you just need someone to help you extract the creativity and vision you already have that can be clouded by our everyday busyness. Every person has at least 45 minutes to set aside and create a strategy, and with this little exercise any brand owner can simulate talking to a growth coach and write their own compelling plan for the future

Feb 5, 2019

EVENT: Bootcamp: Product Development & Packaging for Retail Sales Success (MARCH 4, 2019 in Dallas)

WeWork Dallas | 1920 McKinney Ave | FL 7 | Dallas, Tx 75201 Monday, March 4, 2019 from 5:30 PM to 8:00 PM (CST) We're excited to share an upcoming course in Dallas, Texas! This bootcamp is 2 intense hours that a will educate you on how to launch your idea into a physical products business. We will arm you with an overview and questions you need to ask to protect yourself from risks and increase profitability and speed to market. To sign up and buy your tickets visit EVENT BRI

Dec 6, 2018

PRESS: Merry Sweetsmas! Give the Gift of Lolli and Pops - packaging by Pearl Resourcing

Holiday nerves are subdued, and "To-Do" lists effortlessly crossed off as you will be the life of the office party with the chic, edible ensembles of the Lolli and Pops Holiday Corporate Gift Box sets. You can buy a pre-wrapped beautiful gifts fast online and select fast or affordable delivery. You will feel proud of anything you buy because of the care and attention to detail put into the ingredients of each candy and the packaging it arrives in. Kindle some White Elephant g

Dec 4, 2018

EVENTS: 2019 ECRM Summit: Emily Anne Page Presents on Product Development & Packaging Strategies

We are proud to announce that Pearl Resourcing's CEO, Emily Page, will be a guest speaker at the 2019 ECRM Store Brand's Leadership Summit! While presenting on "Product Development & Packaging For Success at the Shelf," Emily will also address questions on trends for creating sales with packaging in the categories of Health & Beauty Care, Center Store Foods and Perimeter Foods. This ECRM Summit is a great opportunity to network with peers and industry experts, and to take par

Nov 11, 2018

Discipline Equals Freedom for Jocko Podcast - Tumbler

Discipline Equals Freedom ⚡️This 30 oz stainless steel tumbler in matte black is debossed to remind you what you need to hear today while you're getting after it. For any fan of JOCKO PODCAST, you will appreciate the voice of producer Echo Charles... who explains: Keeps hot things hot and cold things cold. Black on black. Obviously. You now have #noexcuses⚡️- be “Up Before the Enemy." Available for sale on http://jockostore.com. -------------------------------------- Structur

Oct 16, 2018

Exclusive Best Seller on Amazon* 2018 Bonne Maman Advent Calendar

We did it again! This year's Exclusive 2018 Bonne Maman Advent Calendar is an adorable way to count down to the holidays! With 24 mini jams and honeys hidden behind each door you will find a fun way to enjoy breakfast and build excitement for the end of 2018. This adorable calendar is already a #1 Best Seller on Amazon in the Jam's, Jelly's Categories and last year we sold out before December even arrived! If you want to have this sweet surprise to warm your home, order yours

Oct 15, 2018

ADVICE: Quick Tips To Extend Shelf Life With Packaging (filmed at ECRM with Joe Tarnowski)

By Emily Page, October 15, 2018 Joe Tarnowski and Emily Page are passionate about product development and have quick advice for entrepreneurs on how to use packaging to extend shelf life. After you get the gist of these 4 natural methods, you can reach out to your packaging supplier to find the best application to your product. VIDEO TRANSCRIPT FILMED AT ECRM OCTOBER 2018: Quick Tips For Beginings To Extend Shelf Life With Packaging Joe Tarnowski: Hey guys, I'm back with Emi

Jun 25, 2018

ADVICE: Packaging For Big Box Stores

Podcast interview of Emily Page by Tim Bush for ON THE SHELF: Getting Into Big Box Retail I imagine that Tim Bush, like me, actually enjoys spending a Saturday walking the crowded isles of Costco because he LOVE'S big box stores and the strategy behind getting a product selling on the shelf. Just as much as I love packaging. You can hear our enthusiasm for the PHILOSOPHY of packaging spark during our conversation on Tim's podcast: "ON THE SHELF: How To Get Your Products Into

Jun 25, 2018

Jocko Willink on the Origin of His Infamous Jocko White Tea

Ever wonder what the story is behind the launch of Jocko White Tea? Check out this interview with Jocko Willink and ECRM's Joseph Tarnowski about the launch of Jocko White Tea Pomegranate into retail! Shot on location at ECRM’s Natural, Organic & Specialty Foods session, we talk about why Jocko Willink decided to create his signature organic iced tea and dry tea. It's naturally zero-sugar and low calorie so it's good for you but still able to give you the antioxidants and lig

Jun 25, 2018

ADVICE: How & Why To Develop Packaging Line Extensions

Video interview of Emily Page, CEO of Pearl Resourcing by Joe Tarnowski at ECRM October 15,2018 Let's talk "'How and Why' To Do A Line Extension" with infamous Joseph Tarnowski (the guy who knows everyone who is anyone in retail) of ECRM. In this brief video we'll share tips related to line extensions that actually lead to sales (in the least expensive way possible). https://youtu.be/1ymtwDJop7c Video Transcript: How & Why To Develop Packaging Line Extensions (YouTube) Joe Ta

Jun 25, 2018

ARTICLE PUBLISHED: 9 Beverage Industry Trends for 2019 and Beyond

**NEW ARTICLE PUBLISHED FOR NEW HOPE** https://www.newhope.com/products-and-trends/9-beverage-industry-trends-2019-and-beyond I got to share this! Check out my new article New Hope Network (the company that brings you The Natural Products Expo!) about "9 Beverage Industry Trends for 2019 and Beyond." These trends are hot, as in right off the production line, because it's all the first hand experience seen by my friend Pete Grego of Nor-Cal Beverage Co., Inc. Pete is a black b

Jun 25, 2018

VIDEO: How To Turn Your Idea Into A Ready To Sell Beverage Product: Case Study – JOCKO WHITE TEA

Do you have an idea for a “ready to drink liquid refreshment #beverage” (which is industry speak for drink you can sell in stores)? Or are you a venture capital guru looking to understand the beverage product development process? This video will teach you the process of developing your beverage idea and bringing it to market. In this 30 minute video I interview Pete Grego of Nor-Cal Beverage Co., Inc, a leading contract manufacturer based in California. Pete is experienced in

Jan 17, 2018

ADVICE: Will you make an effective retail sales strategy this year? (YouTube)

Start To Sold Video For CPG Start-Ups: Creating a Packaging Strategy That Sells Product You know you have an important trade show coming up and you could meet a buyer for a HUGE retail chain that could change your life if you are prepared for that sales pitch... when you're busy running product development sales for a huge brand OR leading a start-up you barely have time to sleep, let alone think through how these differences should apply to your brand. Oftentimes sales flat-

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