I built business Pearl Resourcing, an international packaging and product development company, just like you... through cold calls and warm referrals. With over 9 years of experience, I have managed and launched multiple 7-figure brands resulting in 2-5x growth in sales. Having products in Costco, Williams-Sonoma, Kroger, and Amazon means I know the blood, sweat and tears it takes to develop a product and make it sell. ​ I believe that every success skill we need is already known inside of us in a different category of life. It doesn't take much more than a shift of perspective and practice to tap into resources we already possess and apply it in a new way to grow your business. My greatest goal for this channel is to help you identify those resources so you can build revenue and grow a successful products company.

You know you have an important trade show coming up and you could meet a buyer for a HUGE retail chain that could change your life if you are prepared for that sales pitch... when you're busy running product development sales for a huge brand OR leading a start-up you barely have time to sleep, let alone think through how these differences should apply to your brand. Oftentimes sales flat-line because a brand is being RE-ACTIVE instead of PRO-ACTIVE for their next sales presentation. If you're selling the identical products, packaging and serving sizes you sold last year... don't expect any sales growth. So how do you prepare for your next trade show or sales pitch of your CPG product? How should you plan your sales strategy for next year so you're prepared to meet with any retail buyer and close that PO? I'd like to suggest you should start here: 1) Identify what stores you're currently in and where you want to be next year 2) Consider what type packaging, serving sizes and displays are in these new stores 3) Create this type of packaging for your product (design it, cost it out, figure out the palletization and case pack, etc. Calculate and plan out all the information that retail buyer for your target customer will need in order to feel confident you are ready to handle their order). 4) Create a sales presentation tailored for each retailer type highlighting these packaging differences that are perfect for them - that includes all the answers you figured out in step #3 The outcome of your strategization session will be different packaging, prices, serving sizes etc for different retail types... which will result in NEW sales. I guarantee it. I've seen it for every client we've worked for. It's important to PRO-ACTIVE in order to capture new customers and open up new shelves. RESOURCES TO HELP YOU CREATE A SUCCESSFULY SALES STRATEGY: + Watch this video to re-focus on what you know - different retailers require different types of packaging (https://www.youtube.com/watch?v=PtVN2OWmZCs). + Then download this FREE PDF worksheet (no strings attached) (http://bit.ly/2LgaPOT) which has questions to work through with your team to apply these facts and create a pitch strategy tailored for each retailer with packaging perfect for their style of store. These two resources will help you be prepared to meet with your retail buyers this coming year and close sales. Don't miss a sales opportunity because you didn't plan. Take time today to make a difference for next year (http://bit.ly/2LgaPOT). --------------------------------- WANT MORE HELP GETTING YOUR PRODUCT INTO RETAIL? +Subscribe to our video channel START TO SOLD to see FREE advice in interviews of industry experts creating CPG products and getting your idea selling on the shelf. +If you want to hire someone to execute a new packaging strategy for you, check out my company: http://pearlresourcing.net + Want to listen in your car instead of watch videos? Our audio podcast is coming soon! --------------------------------- WANT TO KNOW MORE ABOUT EMILY PAGE Emily is CEO of Pearl Resourcing and has managed and launched multiple 7-figure brands in Costco, Williams-Sonoma, Kroger, and Amazon. She’s bringing you the expertise, resources, and mentors you need so that you can develop products and make them sell. For more information about Pearl Resourcing visit: http://pearlresourcing.net --------------------------------- FREE WORKSHEET SO YOU CAN CREATE YOUR FRESH PACKAGING STRATEGY Want to apply this to your product? Download this free WORKSHEET PDF (no email required or strings attached) so you can brainstorm and CREATE PACKAGING THAT SELLS. http://bit.ly/2LgaPOT WEBSITE TO CALCULATE PACKAGING COSTS: For Amazon: https://services.amazon.com/fulfillment-by-amazon/pricing.html For USPS (must create a FREE account and log-in): https://www.usps.com/business/postage-options-compare.htm --------------------------------- BEHIND THE SCENES STUFF! This video was created by some of the BEST CPG video production companies in town, YesGoProductions (http://yesgoproductions.com). Need a video to sell your products online! Check them out! Branding by Kat Reyes Design: http://katreyesdesign.com --------------------------------- WANT TO KNOW MORE ABOUT EMILY PAGE?! Emily is CEO of Pearl Resourcing and has managed and launched multiple 7-figure brands in Costco, Williams-Sonoma, Kroger, and Amazon. She’s bringing you the expertise, resources, and mentors you need so that you can develop products and make them sell. Whether it’s packaging, product development, brand design, marketing, manufacturing, distribution, or operations and logistics, you’ll get the in-depth, relevant and actionable advice and resources you need, here at the Start to Sold Video Podcast. http://startosoldpodcast.com http://pearlresourcing.net https://www.linkedin.com/in/emilypage/ http://instagram.com/EmilyAnnePage/

In this 30-minute webinar, we will go step-by-step in writing a sales meeting that actually works to address your buyers' NEEDS and help your brand STAND OUT in the category. The outcome will be a clear plan, a better relationship with your buyer AND a higher probability of a purchase order. QUESTIONS WE WILL ANSWER: ------------------------------------------------------- 1) What are the 5 questions your retail buyer will ask that you should prepare answers for? 2) What are 3 things that are a point of difference for your product in your category? 3) What are the 2 follow-up next steps? WHO IS THIS WEBINAR FOR: ------------------------------------------------------- + Physical products' brand owners + Manufacturers of physical products + Currently selling products in retail OR looking to start selling in retail + Veterans with tons of experience selling AND emerging brand entrepreneurs will also benefit from this review and strategy session

Believe it or not - where your product is located inside of a store AND on a shelf makes a difference in your retail sales! Many people think retail placement is a passive game - wherever your buyer decides to put you, is where your lot in life is. But if you understand why buyers place your product in different locations (FYI packaging is a key determining factor that can shift things for you!) - you can be on the offense and influence the outcome of your sales presentation and product placement in stores. Let's talk packaging and planogram to get you in control again of a winning strategy for retail. THIS WEBINAR WILL ANSWER THESE QUESTIONS: ------------------------------------------------------- 1) What is a planogram and which areas have the highest sales velocity? 2) How do retail buyers make placement decisions inside a store? 3) What can I control or change that will influence where I get placed and my sales? 4) How can I change my packaging (artwork or structure) to beat the competitors I'm placed next to? WHAT YOU WILL ACCOMPLISH ON THIS WEBINAR: ------------------------------------------------------- If you want an answers to all of these questions, you will be empowered from this 30 minute webinar. We will give you new understanding into your retail buyer's needs by explaining the planogram and sales goals of a retailer. Then we will show you what you can control that will influence your placement and therefore sales outcomes. Let's create a fresh, compelling and product moving sales strategy for your physical brand! After the 30 minute webinar, we will have another *optional* 20 minutes for Q&A where you can present your individual product questions and get free coaching on your own sales strategy. WHO THIS WEBINAR IS FOR: ------------------------------------------------------- + Brand owners wanting to optimize sales and refresh what works. + Contract manufacturers looking for a fresh perspective to inform their sales presentation + Entrepreneurs launching new products, new categories or into retail from online commerce. WHAT ARE THE BENEFITS OF TAKING 30 MINUTES TO THINK ABOUT YOUR BUSINESS INSTEAD OF JUST WORKING IN YOUR BUSINESS? ------------------------------------------------------- + CLEAR WRITTEN PLAN It's easy to forget to make a strategic plan AND accidentally spend the meeting boring your buyer with facts you like about your product - missing your opportunity. Let's review what your buyer's needs are and how you need to address them to get an order. + REFRESHED CONFIDENCE Writing down a plan in advance will reduce nervous jitters and build your confidence so you don't screw up this awesome opportunity! + OPTIMIZED MEETING Retail buyer meetings are hard to get and they are very short, so it's important to be able to get to the point to optimize the time. + INCREASED PROFESSIONALISM A clear plan is professional and builds confidence in your buyer so they can visualize ordering from you. + HIGHER PROBABILITY OF A CLOSE Professionalism wins purchase orders - the clearer you are about your value and preparedness for a PO, the higher your chance of actually getting an order. + BETTER RELATIONSHIP WITH YOUR BUYER People have little time and they will always appreciate you respecting it and getting to the way you can solve their problems. Being buyer-centric in your presentation will mean you're more likely to be remembered, get future meetings and orders!

In today's saturated market, it is more important than ever to know how to differentiate your private label brand on a crowded shelf. There is also more opportunity for new brands to gain attention if they are doing the right things. In this webinar we will review the essentials the fundamentals of private label product development packaging design! We will also look at current grocery private label packaging design that is succeeding today. You will be able to take away actionable items which you can apply in the coming quarters for increased sales and brand awareness. WHO THIS WEBINAR IS FOR: + Retail buyers in the private label brand category + Private label brand owners managing retail sales + Manufacturers for private label buyers and brands WHAT WE WILL COVER: + SIX CORE keys of success + Review case studies – Real PRIVATE LABEL brands that are working + Ask questions and give homework so you can create your own compelling brand story that will sell in retail! QUESTIONS WE CAN ANSWER: How Do You… + Create a destination brand where customers visit stores to buy your product? + Ensure the artwork is unique enough to catch the attention of a busy shopper? + Make sure the product won't just be a ME TOO or COPY CAT product? That it has its own legs to stand on? + Work with co-packers (or buyers) to meet your deadlines or budget goals and get them to deliver for you?

Do you know all the important steps to create a successful best selling fashion brand? If you are: 1) a fashion brand or apparel business owner and 2) have tons of experience or are new to the game you will get something from our conversation about the product life cycle of a clothing product line. What will help you succeed? What are the risks to avoid? In this 1 hour interview we will talk to Michael Lew who is owner of Imaginary Concepts (www.imaginary-concepts.com), a global apparel brand development company, about the process of successfully designing and manufacturing your clothing line. He has done incredible work behind the scenes designing and manufacturing apparel for 25 years to support major brands. Very often no one even knows about their company involvement when they buy label because his team helps bring their vision to life on the design and manufacturing side! He could "possibly" be the clothing product development genius for a number of private label brands you shop regularly... and are wearing now... If he didn’t have an NDA signed with them he could say more, but just know "I guarantee it" and he will help you stay on "target" with your brand. We will breakdown the 4 steps to success: 1. DESIGN 2. CAPITAL 3. SALES CHANNEL 4. PRODUCTION Throughout the conversation we will cover the keys to success and things to avoid. We’ve been friends for 4 years with similar businesses in different industries, and have strategized and laughed together through the product development process. Let's learn from 25 years of his wins and challenges so you’re ready to bring your apparel brand vision to life. We hope this conversation helps you go from START TO SOLD! ------------------------------- BEHIND THE SCENES STUFF! Want to find Michael Lew or his company? Michael Lew is Director of Product Merchandise and co-founder of Imaginary Concepts. With so much passion for building fashion brands and years of experience developing brands for private label retail chains or personal brands – he loves passing on the wisdom and equipping brand owners to make their vision a reality. http://www.imaginary-concepts.com https://www.linkedin.com/in/michael-lew-0541274/ WANT TO KNOW MORE ABOUT EMILY PAGE?! Emily is CEO of Pearl Resourcing and has managed and launched multiple 7-figure brands in Costco, Williams-Sonoma, Kroger, and Amazon. She’s bringing you the expertise, resources, and mentors you need so that you can develop products and make them sell. Whether it’s packaging, product development, brand design, marketing, manufacturing, distribution, or operations and logistics, you’ll get the in-depth, relevant and actionable advice and resources you need, here at the Start to Sold Video Podcast. http://pearlresourcing.net https://www.linkedin.com/in/emilypage/ http://instagram.com/EmilyAnnePage/ ------------------------------- For more videos like this to empower and educate you as a brand owner, please subscribe to get notifications: https://www.youtube.com/channel/UCtfOEEdY1BT0xxrAupY_oag?sub_confirmation=1

Great interview with Jocko Willink and ECRM's Joe Tarnoswki about the launch of Jocko White Tea into retail!! Shot on location at ECRM’s Natural, Organic & Specialty Foods session, we talk about why Jocko Willink decided to create his signature organic iced tea and dry tea. It's naturally zero-sugar and low calorie so it's good for you but still able to give you the antioxidants and light caffeine to help you GET AFTER IT. For those few of you who don’t know, Jocko is a former Navy Seal commander, author of NYT bestseller Extreme Ownership, CEO of leadership consultancy Echelon Front, and host of Jocko Podcast (http://jockopodcast.com). Pearl Resourcing teamed up with Jocko White Tea - hear the story here. + For more information about Jocko White Tea visit: www.jockotea.com. + ECRM helps buyers to efficiently and effectively discover new products and plan their categories via its 85+ category-specific programs and its RangeMe digital platform. Filmed and edited by Joe Tarnowski of ECRM. For more information, visit: http://ECRM.MarketGgate.com http://RangeMe.com + Joseph tarnowski's LinkedIn profile: https://www.linkedin.com/in/tarnowskijoseph/ + Pearl Resourcing is a product development agency that partnered with Jocko Willink to make Jocko White Tea: http://pearlresourcing.net

Do you have an idea for a “ready to drink liquid refreshment beverage” (industry speak for drink you can sell in stores)? Or are you a venture capital guru looking to understand the beverage product development process? This video will teach you the process of developing a beverage idea and bringing it to market. We interview Pete Grego of NorCal Beverage, a leading contract manufacturer based in California. Pete is experienced in drinks for tons of major brands (I guarantee you’ve enjoyed a beverage he has created). In this interview we will talk about a CASE STUDY of Jocko White Tea and how this shelf stable dry tea became a liquid iced tea in a 16 oz can made for Jocko Willink of Jocko Podcast. Emily and Pete will talk about the product life cycle of turning an idea for a beverage into a manufactured product you can buy or sell in retail. If you’re a beverage entrepreneur you will learn about some of the procedures and processes used in co-packing facilities to ensure a quality product and what you must do to ensure that the relationship with your copacker is a sustainable one. Avoid risks, and find new opportunity for your business in this START TO SOLD video by Emily Page (CEO of Pearl Resourcing). If you want to taste Iced Jocko White Tea, you can order your own 10 pack on Amazon with free shipping on PRIME: https://www.amazon.com/Jocko-White-Tea-RELOAD-100/dp/B079R8LZ3B In this SERIES we're talking to experts about CASE STUDIES of product development so you can learn how to go from START TO SOLD. This video is video #1: " JOCKO WHITE TEA: HOW TO TURN YOUR IDEA INTO A READY TO SELL RTD BEVERAGE PRODUCT". If you want to buy Jocko White Tea and try it for yourself you can find it on Amazon! https://www.amazon.com/Jocko-White-Tea-RELOAD-100/dp/B079R8LZ3B/ --------------------------------- BEHIND THE SCENES STUFF! Want to talk to Pete Grego? Find him here! Web Site: www.ncbev.com https://www.linkedin.com/in/pete-grego-b0a38411/ --------------------------------- WANT TO KNOW MORE ABOUT EMILY PAGE?! Emily is CEO of Pearl Resourcing and has managed and launched multiple 7-figure brands in Costco, Williams-Sonoma, Kroger, and Amazon. She’s bringing you the expertise, resources, and mentors you need so that you can develop products and make them sell. Whether it’s packaging, product development, brand design, marketing, manufacturing, distribution, or operations and logistics, you’ll get the in-depth, relevant and actionable advice and resources you need, here at the Start to Sold Video Podcast. http://startosoldpodcast.com http://pearlresourcing.net https://www.linkedin.com/in/emilypage/ http://instagram.com/EmilyAnnePage/ http://twitter.com/ EmilyAnnePage/

As a brand owner who is sourcing co-packers and pitching vendors, it is perfectly understandable to be apprehensive about releasing your carefully crafted and tested ideas out into the universe. Your idea could make you MILLIONS of dollars and you don't want to lose it... what if someone steals it?! But if you don't share your idea you can't expect to get a real quote so you need to open up to someone? In this video (I filmed at the Dallas Lovefield airport), I will cover the 4 basic steps for any physical product entrepreneur to protect your idea so you can move forward with your co-packer and get a quote. The number one thing to keep in mind... is to do the most basic steps and then move forward in trust. The most powerful thing that makes any idea become a financial success is you and your hustle. -------------------------------- WANT TO KNOW MORE ABOUT EMILY PAGE Emily is CEO of Pearl Resourcing and has managed and launched multiple 7-figure brands in Costco, Williams-Sonoma, Kroger, and Amazon. She’s bringing you the expertise, resources, and mentors you need so that you can develop products and make them sell. For more information about Pearl Resourcing visit: http://pearlresourcing.net --------------------------------- FREE WORKSHEET SO YOU CAN CREATE YOUR FRESH PACKAGING STRATEGY Want to apply this to your product? Download this free WORKSHEET PDF (no email required or strings attached) so you can brainstorm and CREATE PACKAGING THAT SELLS. http://bit.ly/2LgaPOT --------------------------------- WANT TO KNOW MORE ABOUT EMILY PAGE?! Emily is CEO of Pearl Resourcing and has managed and launched multiple 7-figure brands in Costco, Williams-Sonoma, Kroger, and Amazon. She’s bringing you the expertise, resources, and mentors you need so that you can develop products and make them sell. Whether it’s packaging, product development, brand design, marketing, manufacturing, distribution, or operations and logistics, you’ll get the in-depth, relevant and actionable advice and resources you need, here at the Start to Sold Video Podcast. http://startosoldpodcast.com http://pearlresourcing.net https://www.linkedin.com/in/emilypage/ http://instagram.com/EmilyAnnePage/ http://instagram.com/PearlResourcing/