Are you ready to grow your business to the next level? Sign up for my FREE 5-day video training on simple steps that will kick your business growth into overdrive, sent straight to your inbox: https://bit.ly/3pAJat1 I built Pearl Resourcing, an international packaging and product development company, just like you... through cold calls and warm referrals. With over 9 years of experience, I have managed and launched multiple 7-figure brands resulting in 2-5x growth in sales. Having products in Costco, Williams-Sonoma, Kroger, and Amazon means I know the blood, sweat and tears it takes to develop a product and make it sell. ​ I believe that every success skill we need is already known inside of us in a different category of life. It doesn't take much more than a shift of perspective and practice to tap into resources we already possess and apply it in a new way to grow your business. My greatest goal for this channel is to help you identify those resources so you can build revenue and grow a successful products company. -------------------------- ABOUT START to SOLD Need to perfect your pitch to retailers and understand the best strategies so you can scale and sell faster? With better relationships with retailers, shoppers and e-commerce vendors? You’ll get the in-depth, relevant and actionable advice and resources you need, here at the START to SOLD. WANT NEXT STEPS? 👉 Subscribe to our YouTube channel: https://www.youtube.com/c/StartToSold?sub_confirmation=1 👉 Free training to scale faster. What 3 secret fears do retailers have that you MUST address in your pitch to close a sale? https://starttosold.net/training/what-retail-buyers-are-looking-for/ 👉 Expert 1:1 Coaching: https://starttosold.net/coaching/ 👉 Pitch Pitch Course: https://starttosold.net/course/ 👉 Easy DIY Trainings &Templates: https://starttosold.net/trainings_downloads/ INCLUDING ➡️ Create your Retail Meeting Pitch Deck Faster with Training & Template: https://starttosold.net/downloads/special-offer-retail-sales-pitch-template-download/ ➡️ 7 Steps to Prepare Your Business to Sell For More: https://starttosold.net/downloads/special-offer-7-steps-to-prepare-your-business-to-sell-for-more-download/ ➡️ Retail Sales Sheets: https://starttosold.net/downloads/special-offer-retail-marketing-material-sales-sheet-template-download/ ➡️ Educational Videos & Articles: https://starttosold.net/blog/ ➡️ Get STS to your inbox with our newsletter: https://starttosold.net/newsletter/ WANT OUTSIDE HELP? 🚀 Time for sell your business? Allow START to SOLD Ventures to help BUY or SELL side with your retirement and exit from your CPG business: http://starttosoldventures.com/ 🚀 Time for Branding & Packaging Facelift? Check out Pearl CPG: https://pearlresourcing.net -------------------------- ABOUT EMILY ANNE PAGE Emily is a CPG Growth Strategist, Speaker, Coach, Serial Entrepreneur and Investor. She bought her first CPG brand at 30 (Pearl CPG Branding & Packaging Agency). At 33 she build and sold her next CPG brand (Jocko White Tea RTD natural energy drink). For the next 12 years she branded and coached CPG brands to get to their next level of sales in Costco, Kroger, HEB Williams-Sonoma, Kroger, and Amazon. She has now dedicated her life to teaching, speaking and venture capitalism to help CPG founders scale faster. + Public Speaking - https://emilyannepage.com + Instagram - http://instagram.com/EmilyAnnePage/ + LinkedIn - https://www.linkedin.com/in/emilypage/ #CPGgrowthcoach #CPG Founder #CPGfounder #CPGentrepreneur #consumerproducts #CPGVentureCapital #CPGprivateequity #emilyannepage #starttosold #CPGbusinessgrowthstrategy #CPG #CPGbusiness #physicalproductbrands #brandgrowth #pearlresourcing #ECRM #salesstrategy #retailstrategy #retailsales #retailsalesadvice #cpglineextension #brandownerconsulting #entrepreneurconsulting #retailsalesstrategy

How can you create packaging to help you sell your products into new retailers? This video will teach you the principles to consider and provide a free related worksheet so you can think about how to apply each step to your business. RESOURCES: + FREE WORKSHEET SO YOU CAN CREATE YOUR FRESH PACKAGING STRATEGY Want to apply this to your product? Download this free WORKSHEET PDF (no email required or strings attached) so you can brainstorm and CREATE PACKAGING THAT SELLS. http://bit.ly/2LgaPOT + WEBSITE TO CALCULATE PACKAGING COSTS: For Amazon: https://services.amazon.com/fulfillment-by-amazon/pricing.html For USPS (must create a FREE account and log-in): https://www.usps.com/business/postage-options-compare.htm --------------------------------- BEHIND THE SCENES STUFF! This video was created by some of the BEST CPG video production companies in town, YesGoProductions (http://yesgoproductions.com). Need a video to sell your products online! Check them out! Branding by Kat Reyes Design: http://katmaidesign.com -------------------------- ABOUT START to SOLD Need to perfect your pitch to retailers and understand the best strategies so you can scale and sell faster? With better relationships with retailers, shoppers and e-commerce vendors? You’ll get the in-depth, relevant and actionable advice and resources you need, here at the START to SOLD. WANT NEXT STEPS? 👉 Subscribe to our YouTube channel: https://www.youtube.com/c/StartToSold?sub_confirmation=1 👉 Free training to scale faster. What 3 secret fears do retailers have that you MUST address in your pitch to close a sale? https://starttosold.net/training/what-retail-buyers-are-looking-for/ 👉 Expert 1:1 Coaching: https://starttosold.net/coaching/ 👉 Pitch Pitch Course: https://starttosold.net/course/ 👉 Easy DIY Trainings &Templates: https://starttosold.net/trainings_downloads/ INCLUDING ➡️ Create your Retail Meeting Pitch Deck Faster with Training & Template: https://starttosold.net/downloads/special-offer-retail-sales-pitch-template-download/ ➡️ 7 Steps to Prepare Your Business to Sell For More: https://starttosold.net/downloads/special-offer-7-steps-to-prepare-your-business-to-sell-for-more-download/ ➡️ Retail Sales Sheets: https://starttosold.net/downloads/special-offer-retail-marketing-material-sales-sheet-template-download/ ➡️ Educational Videos & Articles: https://starttosold.net/blog/ ➡️ Get STS to your inbox with our newsletter: https://starttosold.net/newsletter/ WANT OUTSIDE HELP? 🚀 Time for sell your business? Allow START to SOLD Ventures to help BUY or SELL side with your retirement and exit from your CPG business: http://starttosoldventures.com/ 🚀 Time for Branding & Packaging Facelift? Check out Pearl CPG: https://pearlresourcing.net -------------------------- ABOUT EMILY ANNE PAGE Emily is a CPG Growth Strategist, Speaker, Coach, Serial Entrepreneur and Investor. She bought her first CPG brand at 30 (Pearl CPG Branding & Packaging Agency). At 33 she build and sold her next CPG brand (Jocko White Tea RTD natural energy drink). For the next 12 years she branded and coached CPG brands to get to their next level of sales in Costco, Kroger, HEB Williams-Sonoma, Kroger, and Amazon. She has now dedicated her life to teaching, speaking and venture capitalism to help CPG founders scale faster. + Public Speaking - https://emilyannepage.com + Instagram - http://instagram.com/EmilyAnnePage/ + LinkedIn - https://www.linkedin.com/in/emilypage/

In this 30-minute webinar, we will go step-by-step in writing a sales meeting that actually works to address your buyers' NEEDS and help your brand STAND OUT in the category. The outcome will be a clear plan, a better relationship with your buyer AND a higher probability of a purchase order. QUESTIONS WE WILL ANSWER: ------------------------------------------------------- 00:00 Intro 01:22 What defines a successful sales meeting? Is it presenting perfectly? Or is it listening? 02:32 STEP 1 Build rapport (trust and like-ability) 06:55 STEP 2 Identify their needs or pain-points 12:46 STEP 3 Prepare your solution 18:24 STEP 4 Create a great presentation 22:12 STEP 5 Follow-up 26:02 Summary conclusion If you want help with your pitch you can sign up to work with me to practice and improve: http://emilyannepage.com. WHO IS THIS WEBINAR FOR: ------------------------------------------------------- + Physical products' brand owners + Manufacturers of physical products + Currently selling products in retail OR looking to start selling in retail + Veterans with tons of experience selling AND emerging brand entrepreneurs will also benefit from this review and strategy session -------------------------- ABOUT START to SOLD Need to perfect your pitch to retailers and understand the best strategies so you can scale and sell faster? With better relationships with retailers, shoppers and e-commerce vendors? You’ll get the in-depth, relevant and actionable advice and resources you need, here at the START to SOLD. WANT NEXT STEPS? 👉 Subscribe to our YouTube channel: https://www.youtube.com/c/StartToSold?sub_confirmation=1 👉 Free training to scale faster. What 3 secret fears do retailers have that you MUST address in your pitch to close a sale? https://starttosold.net/training/what-retail-buyers-are-looking-for/ 👉 Expert 1:1 Coaching: https://starttosold.net/coaching/ 👉 Pitch Pitch Course: https://starttosold.net/course/ 👉 Easy DIY Trainings &Templates: https://starttosold.net/trainings_downloads/ INCLUDING ➡️ Create your Retail Meeting Pitch Deck Faster with Training & Template: https://starttosold.net/downloads/special-offer-retail-sales-pitch-template-download/ ➡️ 7 Steps to Prepare Your Business to Sell For More: https://starttosold.net/downloads/special-offer-7-steps-to-prepare-your-business-to-sell-for-more-download/ ➡️ Retail Sales Sheets: https://starttosold.net/downloads/special-offer-retail-marketing-material-sales-sheet-template-download/ ➡️ Educational Videos & Articles: https://starttosold.net/blog/ ➡️ Get STS to your inbox with our newsletter: https://starttosold.net/newsletter/ WANT OUTSIDE HELP? 🚀 Time for sell your business? Allow START to SOLD Ventures to help BUY or SELL side with your retirement and exit from your CPG business: http://starttosoldventures.com/ 🚀 Time for Branding & Packaging Facelift? Check out Pearl CPG: https://pearlresourcing.net -------------------------- ABOUT EMILY ANNE PAGE Emily is a CPG Growth Strategist, Speaker, Coach, Serial Entrepreneur and Investor. She bought her first CPG brand at 30 (Pearl CPG Branding & Packaging Agency). At 33 she build and sold her next CPG brand (Jocko White Tea RTD natural energy drink). For the next 12 years she branded and coached CPG brands to get to their next level of sales in Costco, Kroger, HEB Williams-Sonoma, Kroger, and Amazon. She has now dedicated her life to teaching, speaking and venture capitalism to help CPG founders scale faster. + Public Speaking - https://emilyannepage.com + Instagram - http://instagram.com/EmilyAnnePage/ + LinkedIn - https://www.linkedin.com/in/emilypage/ #CPGgrowthcoach #CPG Founder #CPGfounder #CPGentrepreneur #consumerproducts #CPGVentureCapital #CPGprivateequity #salestraining #gettingintoretail #salespitch #entrepreneuradvice #entrepreneurcoach #salescoach #howtogetintoretail #retailsales #CPGsalesadvice #CPGsalestechniques #starttosold #emilyannepage #pearlresourcing

Believe it or not - where your product is located inside of a store AND on a shelf makes a difference in your retail sales! Many people think retail placement is a passive game - wherever your buyer decides to put you, is where your lot in life is. But if you understand why buyers place your product in different locations (FYI packaging is a key determining factor that can shift things for you!) - you can be on the offense and influence the outcome of your sales presentation and product placement in stores. Learn about planograms and how to use this to pitch and increase your sales velocity in stores with these sections: Chapters 0:00 Intro 1:18 What is a planogram and which areas have the highest sales velocity? 5:10 How do retail buyers make placement decisions inside a store 13:23 What can I control or change that will influence where I get placed and my sales 14:31 How to use color to stand out from your competition 16:00 How to use seasonal themes to stand out from your competition 17:30 How to use framing and shapes to stand out from your competition 19:20 How to use serving sizes to stand out from your competition 21:30 Make a promotional plan for holidays 22:35 Justin's Peanut Butter Planogram Case Study 24:54 Archer Farms Planogram Case Study 27:00 How to incorporate planogram strategies into your sales pitch -------------------------- ABOUT START to SOLD Need to perfect your pitch to retailers and understand the best strategies so you can scale and sell faster? With better relationships with retailers, shoppers and e-commerce vendors? You’ll get the in-depth, relevant and actionable advice and resources you need, here at the START to SOLD. WANT NEXT STEPS? 👉 Subscribe to our YouTube channel: https://www.youtube.com/c/StartToSold?sub_confirmation=1 👉 Free training to scale faster. What 3 secret fears do retailers have that you MUST address in your pitch to close a sale? https://starttosold.net/training/what-retail-buyers-are-looking-for/ 👉 Expert 1:1 Coaching: https://starttosold.net/coaching/ 👉 Pitch Pitch Course: https://starttosold.net/course/ 👉 Easy DIY Trainings &Templates: https://starttosold.net/trainings_downloads/ INCLUDING ➡️ Create your Retail Meeting Pitch Deck Faster with Training & Template: https://starttosold.net/downloads/special-offer-retail-sales-pitch-template-download/ ➡️ 7 Steps to Prepare Your Business to Sell For More: https://starttosold.net/downloads/special-offer-7-steps-to-prepare-your-business-to-sell-for-more-download/ ➡️ Retail Sales Sheets: https://starttosold.net/downloads/special-offer-retail-marketing-material-sales-sheet-template-download/ ➡️ Educational Videos & Articles: https://starttosold.net/blog/ ➡️ Get STS to your inbox with our newsletter: https://starttosold.net/newsletter/ WANT OUTSIDE HELP? 🚀 Time for sell your business? Allow START to SOLD Ventures to help BUY or SELL side with your retirement and exit from your CPG business: http://starttosoldventures.com/ 🚀 Time for Branding & Packaging Facelift? Check out Pearl CPG: https://pearlresourcing.net -------------------------- ABOUT EMILY ANNE PAGE Emily is a CPG Growth Strategist, Speaker, Coach, Serial Entrepreneur and Investor. She bought her first CPG brand at 30 (Pearl CPG Branding & Packaging Agency). At 33 she build and sold her next CPG brand (Jocko White Tea RTD natural energy drink). For the next 12 years she branded and coached CPG brands to get to their next level of sales in Costco, Kroger, HEB Williams-Sonoma, Kroger, and Amazon. She has now dedicated her life to teaching, speaking and venture capitalism to help CPG founders scale faster. + Public Speaking - https://emilyannepage.com + Instagram - http://instagram.com/EmilyAnnePage/ + LinkedIn - https://www.linkedin.com/in/emilypage/ #CPGgrowthcoach #CPG Founder #CPGfounder #CPGentrepreneur #consumerproducts #CPGVentureCapital #CPGprivateequity #emilyannepage #starttosold #retailplanogram #planogram #planogramsales #planogramsalesstrategy #packagingforretail #consumerproducts #productlaunch #howtolaunchphysicalproducts #howtogetintoretail #packaginghowto #physicalproductideas #brandowner #entrepreneur #packagingdesign #productdesign #CPGproductsales #salesstrategy #businesscoach #businessgrowthcoach #howtosellyourproductsintostores #packagingstrategies #howtosellproductsintogrocery

#Howprivatelabel do you design packaging for retail so it will sell? In today's saturated market, it is more important than ever to know how to differentiate your private label brand on a crowded shelf. There is also more opportunity for new brands to gain attention if they are doing the right things. SIX CORE keys of success 0:00 Intro + How storytelling and packaging are connected 4:19 Introducing best practices for packaging design 8:03 1 - Create a unique brand story + build trust 15:21 2 - Create product that can stand alone 17:18 3 - Design visual packaging that sells 25:51 4 - Pick a structure that is protective and maximizes real estate 39:45 5 - Plan for strategic marketing 46:03 6 - Build partnerships with co-packers and vendors 52:00 Risks and mistakes to avoid in packaging design and development 59:18 Summary and key takeaways Case studies – Real PRIVATE LABEL brands that are working Ask questions and give homework so you can create your own compelling brand story that will sell in retail! In this webinar we will review the essentials the fundamentals of private label product development packaging design! We will also look at current grocery private label packaging design that is succeeding today. You will be able to take away actionable items which you can apply in the coming quarters for increased sales and brand awareness. WHO THIS WEBINAR IS FOR: + Retail buyers in the private label brand category + Private label brand owners managing retail sales + Manufacturers for private label buyers and brands QUESTIONS WE CAN ANSWER: How Do You… + Create a destination brand where customers visit stores to buy your product? + Ensure the artwork is unique enough to catch the attention of a busy shopper? + Make sure the product won't just be a ME TOO or COPY CAT product? That it has its own legs to stand on? + Work with co-packers (or buyers) to meet your deadlines or budget goals and get them to deliver for you? -------------------------- ABOUT START to SOLD Need to perfect your pitch to retailers and understand the best strategies so you can scale and sell faster? With better relationships with retailers, shoppers and e-commerce vendors? You’ll get the in-depth, relevant and actionable advice and resources you need, here at the START to SOLD. WANT NEXT STEPS? 👉 Subscribe to our YouTube channel: https://www.youtube.com/c/StartToSold?sub_confirmation=1 👉 Free training to scale faster. What 3 secret fears do retailers have that you MUST address in your pitch to close a sale? https://starttosold.net/training/what-retail-buyers-are-looking-for/ 👉 Expert 1:1 Coaching: https://starttosold.net/coaching/ 👉 Pitch Pitch Course: https://starttosold.net/course/ 👉 Easy DIY Trainings &Templates: https://starttosold.net/trainings_downloads/ INCLUDING ➡️ Create your Retail Meeting Pitch Deck Faster with Training & Template: https://starttosold.net/downloads/special-offer-retail-sales-pitch-template-download/ ➡️ 7 Steps to Prepare Your Business to Sell For More: https://starttosold.net/downloads/special-offer-7-steps-to-prepare-your-business-to-sell-for-more-download/ ➡️ Retail Sales Sheets: https://starttosold.net/downloads/special-offer-retail-marketing-material-sales-sheet-template-download/ ➡️ Educational Videos & Articles: https://starttosold.net/blog/ ➡️ Get STS to your inbox with our newsletter: https://starttosold.net/newsletter/ WANT OUTSIDE HELP? 🚀 Time for sell your business? Allow START to SOLD Ventures to help BUY or SELL side with your retirement and exit from your CPG business: http://starttosoldventures.com/ 🚀 Time for Branding & Packaging Facelift? Check out Pearl CPG: https://pearlresourcing.net -------------------------- ABOUT EMILY ANNE PAGE Emily is a CPG Growth Strategist, Speaker, Coach, Serial Entrepreneur and Investor. She bought her first CPG brand at 30 (Pearl CPG Branding & Packaging Agency). At 33 she build and sold her next CPG brand (Jocko White Tea RTD natural energy drink). For the next 12 years she branded and coached CPG brands to get to their next level of sales in Costco, Kroger, HEB Williams-Sonoma, Kroger, and Amazon. She has now dedicated her life to teaching, speaking and venture capitalism to help CPG founders scale faster. + Public Speaking - https://emilyannepage.com + Instagram - http://instagram.com/EmilyAnnePage/ + LinkedIn - https://www.linkedin.com/in/emilypage/ #privatelabel #privatelabeling #privatelabelpackaging #CPGgrowthcoach #CPG Founder #CPGfounder #CPGentrepreneur #consumerproducts #CPGVentureCapital #CPGprivateequity #packagingdesign #retailsalesstrategies #privatelabel #bestpracticessales #packagingdesigninspo #packagingdesignforretail #packagingdesigner #branding #brandagency #brandingforretail #packagingdesignforprivatelabel #starttosold #

Do you know all the important steps to create a successful best selling fashion brand? If you are: 1) a fashion brand or apparel business owner and 2) have tons of experience or are new to the game you will get something from our conversation about the product life cycle of a clothing product line. What will help you succeed? What are the risks to avoid? In this 1 hour interview we will talk to Michael Lew, the owner of Imaginary Concepts (https://www.imaginary-concepts.com), a global apparel brand development company, about the process of successfully designing and manufacturing your clothing line. Chapters 0:00 Intro 5:24 Step 1 - Curate your design 13:58 Step 2 - Build capital 21:45 Step 3 - Identify your sales channel 34:53 Step 4 - Begin production for your apparel He has done incredible work behind the scenes designing and manufacturing apparel for 25 years to support major brands. Very often no one even knows about their company involvement when they buy label because his team helps bring their vision to life on the design and manufacturing side! He could "possibly" be the clothing product development genius for a number of private label brands you shop regularly... and are wearing now... If he didn’t have an NDA signed with them he could say more, but just know "I guarantee it" and he will help you stay on "target" with your brand. Throughout the conversation we will cover the keys to success and things to avoid. We’ve been friends for 4 years with similar businesses in different industries, and have strategized and laughed together through the product development process. Let's learn from 25 years of his wins and challenges so you’re ready to bring your apparel brand vision to life. We hope this conversation helps you go from START TO SOLD! ------------------------------- BEHIND THE SCENES STUFF! Want to find Michael Lew or his company? Michael Lew is Director of Product Merchandise and co-founder of Imaginary Concepts. With so much passion for building fashion brands and years of experience developing brands for private label retail chains or personal brands – he loves passing on the wisdom and equipping brand owners to make their vision a reality. http://www.imaginary-concepts.com https://www.linkedin.com/in/michael-lew-0541274/ -------------------------- ABOUT START to SOLD Need to perfect your pitch to retailers and understand the best strategies so you can scale and sell faster? With better relationships with retailers, shoppers and e-commerce vendors? You’ll get the in-depth, relevant and actionable advice and resources you need, here at the START to SOLD. WANT NEXT STEPS? 👉 Subscribe to our YouTube channel: https://www.youtube.com/c/StartToSold?sub_confirmation=1 👉 Free training to scale faster. What 3 secret fears do retailers have that you MUST address in your pitch to close a sale? https://starttosold.net/training/what-retail-buyers-are-looking-for/ 👉 Expert 1:1 Coaching: https://starttosold.net/coaching/ 👉 Pitch Pitch Course: https://starttosold.net/course/ 👉 Easy DIY Trainings &Templates: https://starttosold.net/trainings_downloads/ INCLUDING ➡️ Create your Retail Meeting Pitch Deck Faster with Training & Template: https://starttosold.net/downloads/special-offer-retail-sales-pitch-template-download/ ➡️ 7 Steps to Prepare Your Business to Sell For More: https://starttosold.net/downloads/special-offer-7-steps-to-prepare-your-business-to-sell-for-more-download/ ➡️ Retail Sales Sheets: https://starttosold.net/downloads/special-offer-retail-marketing-material-sales-sheet-template-download/ ➡️ Educational Videos & Articles: https://starttosold.net/blog/ ➡️ Get STS to your inbox with our newsletter: https://starttosold.net/newsletter/ WANT OUTSIDE HELP? 🚀 Time for sell your business? Allow START to SOLD Ventures to help BUY or SELL side with your retirement and exit from your CPG business: http://starttosoldventures.com/ 🚀 Time for Branding & Packaging Facelift? Check out Pearl CPG: https://pearlresourcing.net -------------------------- ABOUT EMILY ANNE PAGE Emily is a CPG Growth Strategist, Speaker, Coach, Serial Entrepreneur and Investor. She has now dedicated her life to teaching, speaking and venture capitalism to help CPG founders scale faster. + Public Speaking - https://emilyannepage.com + Instagram - http://instagram.com/EmilyAnnePage/ + LinkedIn - https://www.linkedin.com/in/emilypage/ #fashionbrand #clothingbusiness #fashiondesignbusiness #privatelabelclothing #privatelabelclothingdesign #fashionbusiness #privatelabelfashion #fashiondesign #fashionbusinessadvice #clothingstartup #fashionstartup #apparelbrand #apparelbrandstartup #howtolaunchfashionbusiness #clothingbusiness #fashionbusinessplan #starttosold #emilyannepage #pearlresourcing

Great interview with Jocko Willink and ECRM's Joe Tarnoswki about the launch of Jocko White Tea into retail!! Shot on location at ECRM’s Natural, Organic & Specialty Foods session, we talk about why Jocko Willink decided to create his signature organic iced tea and dry tea. It's naturally zero-sugar and low calorie so it's good for you but still able to give you the antioxidants and light caffeine to help you GET AFTER IT. For those few of you who don’t know, Jocko is a former Navy Seal commander, author of NYT bestseller Extreme Ownership, CEO of leadership consultancy Echelon Front, and host of Jocko Podcast (http://jockopodcast.com). Pearl Resourcing teamed up with Jocko White Tea - hear the story here. --------------------------------------------------------------------------------------------------------------- + RELATED VIDEO - Want to learn how to design your own liquid beverage canned packaging? https://youtu.be/vfeAEFqFo4c. + For more information about Jocko White Tea visit: www.jockotea.com. + ECRM helps buyers to efficiently and effectively discover new products and plan their categories via its 85+ category-specific programs and its RangeMe digital platform. Filmed and edited by Joe Tarnowski of ECRM. For more information, visit: http://ECRM.MarketGgate.com http://RangeMe.com + Joseph tarnowski's LinkedIn profile: https://www.linkedin.com/in/tarnowskijoseph/ + Pearl Resourcing is a product development agency that partnered with Jocko Willink to make Jocko White Tea: http://pearlresourcing.net -------------------------- ABOUT START to SOLD Need to perfect your pitch to retailers and understand the best strategies so you can scale and sell faster? With better relationships with retailers, shoppers and e-commerce vendors? You’ll get the in-depth, relevant and actionable advice and resources you need, here at the START to SOLD. WANT NEXT STEPS? 👉 Subscribe to our YouTube channel: https://www.youtube.com/c/StartToSold?sub_confirmation=1 👉 Free training to scale faster. What 3 secret fears do retailers have that you MUST address in your pitch to close a sale? https://starttosold.net/training/what-retail-buyers-are-looking-for/ 👉 Expert 1:1 Coaching: https://starttosold.net/coaching/ 👉 Pitch Pitch Course: https://starttosold.net/course/ 👉 Easy DIY Trainings &Templates: https://starttosold.net/trainings_downloads/ INCLUDING ➡️ Create your Retail Meeting Pitch Deck Faster with Training & Template: https://starttosold.net/downloads/special-offer-retail-sales-pitch-template-download/ ➡️ 7 Steps to Prepare Your Business to Sell For More: https://starttosold.net/downloads/special-offer-7-steps-to-prepare-your-business-to-sell-for-more-download/ ➡️ Retail Sales Sheets: https://starttosold.net/downloads/special-offer-retail-marketing-material-sales-sheet-template-download/ ➡️ Educational Videos & Articles: https://starttosold.net/blog/ ➡️ Get STS to your inbox with our newsletter: https://starttosold.net/newsletter/ WANT OUTSIDE HELP? 🚀 Time for sell your business? Allow START to SOLD Ventures to help BUY or SELL side with your retirement and exit from your CPG business: http://starttosoldventures.com/ 🚀 Time for Branding & Packaging Facelift? Check out Pearl CPG: https://pearlresourcing.net -------------------------- ABOUT EMILY ANNE PAGE Emily is a CPG Growth Strategist, Speaker, Coach, Serial Entrepreneur and Investor. She bought her first CPG brand at 30 (Pearl CPG Branding & Packaging Agency). At 33 she build and sold her next CPG brand (Jocko White Tea RTD natural energy drink). For the next 12 years she branded and coached CPG brands to get to their next level of sales in Costco, Kroger, HEB Williams-Sonoma, Kroger, and Amazon. She has now dedicated her life to teaching, speaking and venture capitalism to help CPG founders scale faster. + Public Speaking - https://emilyannepage.com + Instagram - http://instagram.com/EmilyAnnePage/ + LinkedIn - https://www.linkedin.com/in/emilypage/ #CPGgrowthcoach #CPG Founder #CPGfounder #CPGentrepreneur #consumerproducts #CPGVentureCapital #CPGprivateequity #emilyannepage #starttosold

**TURN ON CLOSED CAPTIONS (CC) or Watch at 2x Speed** Do you have an idea for a “ready to drink liquid refreshment beverage” (industry speak for drink you can sell in stores)? Or are you a venture capital guru looking to understand the beverage product development process? This video will teach you the process of developing a beverage idea and bringing it to market. We interview Pete Grego of NorCal Beverage, a leading contract manufacturer based in California. Pete is experienced in drinks for tons of major brands (I guarantee you’ve enjoyed a beverage he has created). Chapters 0:00 Intro 6:30 What are the pros and cons of different packaging materials? 10:40 What kind of order minimums should an emerging brand be aware of? 16:15 What Quality Assurance measures should a manufacturer be taking? 18:37 How do you choose packaging based on the delivery method? 21:55 How to sell a new product as an emerging brand 26:57 What is your biggest advice to anyone launching a new product? In this interview we will talk about a CASE STUDY of Jocko White Tea and how this shelf stable dry tea became a liquid iced tea in a 16 oz can made for Jocko Willink of Jocko Podcast. Emily and Pete will talk about the product life cycle of turning an idea for a beverage into a manufactured product you can buy or sell in retail. If you’re a beverage entrepreneur you will learn about some of the procedures and processes used in co-packing facilities to ensure a quality product and what you must do to ensure that the relationship with your copacker is a sustainable one. Avoid risks, and find new opportunity for your business in this START TO SOLD video by Emily Page (CEO of Pearl Resourcing). + If you want to buy Jocko White Tea and try it for yourself you can find it on Amazon! https://www.amazon.com/Jocko-White-Tea-RELOAD-100/dp/B079R8LZ3B/ + Want more about launching your beverage idea? *NEW RELATED VIDEO: https://youtu.be/vfeAEFqFo4c "How To Design and Manufacture Your Canned Beverage Packaging"* +Want to talk to Pete Grego? Find him here! https://www.linkedin.com/in/pete-grego-b0a38411 / -------------------------- ABOUT START to SOLD Need to perfect your pitch to retailers and understand the best strategies so you can scale and sell faster? With better relationships with retailers, shoppers and e-commerce vendors? You’ll get the in-depth, relevant and actionable advice and resources you need, here at the START to SOLD. WANT NEXT STEPS? 👉 Subscribe to our YouTube channel: https://www.youtube.com/c/StartToSold?sub_confirmation=1 👉 Free training to scale faster. What 3 secret fears do retailers have that you MUST address in your pitch to close a sale? https://starttosold.net/training/what-retail-buyers-are-looking-for/ 👉 Expert 1:1 Coaching: https://starttosold.net/coaching/ 👉 Pitch Pitch Course: https://starttosold.net/course/ 👉 Easy DIY Trainings &Templates: https://starttosold.net/trainings_downloads/ INCLUDING ➡️ Create your Retail Meeting Pitch Deck Faster with Training & Template: https://starttosold.net/downloads/special-offer-retail-sales-pitch-template-download/ ➡️ 7 Steps to Prepare Your Business to Sell For More: https://starttosold.net/downloads/special-offer-7-steps-to-prepare-your-business-to-sell-for-more-download/ ➡️ Retail Sales Sheets: https://starttosold.net/downloads/special-offer-retail-marketing-material-sales-sheet-template-download/ ➡️ Educational Videos & Articles: https://starttosold.net/blog/ ➡️ Get STS to your inbox with our newsletter: https://starttosold.net/newsletter/ WANT OUTSIDE HELP? 🚀 Time for sell your business? Allow START to SOLD Ventures to help BUY or SELL side with your retirement and exit from your CPG business: http://starttosoldventures.com/ 🚀 Time for Branding & Packaging Facelift? Check out Pearl CPG: https://pearlresourcing.net -------------------------- ABOUT EMILY ANNE PAGE Emily is a CPG Growth Strategist, Speaker, Coach, Serial Entrepreneur and Investor. She bought her first CPG brand at 30 (Pearl CPG Branding & Packaging Agency). At 33 she build and sold her next CPG brand (Jocko White Tea RTD natural energy drink). For the next 12 years she branded and coached CPG brands to get to their next level of sales in Costco, Kroger, HEB Williams-Sonoma, Kroger, and Amazon. She has now dedicated her life to teaching, speaking and venture capitalism to help CPG founders scale faster. + Public Speaking - https://emilyannepage.com + Instagram - http://instagram.com/EmilyAnnePage/ + LinkedIn - https://www.linkedin.com/in/emilypage/ #CPGgrowthcoach #CPG Founder #CPGfounder #CPGentrepreneur #consumerproducts #CPGVentureCapital #CPGprivateequity #emilyannepage #starttosold #starttosold #entrepreneuradvice #foodandbeverageindustry #foodandbeverageentrepreneur #beveragentrepreneur #jockotea #jockowhitetea #jockopodcast #pearlresourcing #emilyannepage

Afraid a USA factory will steal your ideas? I will cover the 4 basic steps for any physical product entrepreneur to protect your idea so you can move forward with your co-packer and get a quote. The number one thing to keep in mind... is to do the most basic steps and then move forward in trust. The most powerful thing that makes any idea become a financial success is you and your hustle. As a brand owner who is sourcing contract manufacturers, co-packers and pitching vendors, it is perfectly understandable to be apprehensive about releasing your carefully crafted and tested ideas out into the universe. Your idea could make you MILLIONS of dollars and you don't want to lose it... what if someone steals it?! But if you don't share your idea you can't expect to get a real quote so you need to open up to someone? In this video (I filmed at the Dallas Lovefield airport), so I hope you don't mind a little airplane noise! -------------------------- ABOUT START to SOLD Need to perfect your pitch to retailers and understand the best strategies so you can scale and sell faster? With better relationships with retailers, shoppers and e-commerce vendors? You’ll get the in-depth, relevant and actionable advice and resources you need, here at the START to SOLD. WANT NEXT STEPS? 👉 Subscribe to our YouTube channel: https://www.youtube.com/c/StartToSold?sub_confirmation=1 👉 Free training to scale faster. What 3 secret fears do retailers have that you MUST address in your pitch to close a sale? https://starttosold.net/training/what-retail-buyers-are-looking-for/ 👉 Expert 1:1 Coaching: https://starttosold.net/coaching/ 👉 Pitch Pitch Course: https://starttosold.net/course/ 👉 Easy DIY Trainings &Templates: https://starttosold.net/trainings_downloads/ INCLUDING ➡️ Create your Retail Meeting Pitch Deck Faster with Training & Template: https://starttosold.net/downloads/special-offer-retail-sales-pitch-template-download/ ➡️ 7 Steps to Prepare Your Business to Sell For More: https://starttosold.net/downloads/special-offer-7-steps-to-prepare-your-business-to-sell-for-more-download/ ➡️ Retail Sales Sheets: https://starttosold.net/downloads/special-offer-retail-marketing-material-sales-sheet-template-download/ ➡️ Educational Videos & Articles: https://starttosold.net/blog/ ➡️ Get STS to your inbox with our newsletter: https://starttosold.net/newsletter/ WANT OUTSIDE HELP? 🚀 Time for sell your business? Allow START to SOLD Ventures to help BUY or SELL side with your retirement and exit from your CPG business: http://starttosoldventures.com/ 🚀 Time for Branding & Packaging Facelift? Check out Pearl CPG: https://pearlresourcing.net -------------------------- ABOUT EMILY ANNE PAGE Emily is a CPG Growth Strategist, Speaker, Coach, Serial Entrepreneur and Investor. She bought her first CPG brand at 30 (Pearl CPG Branding & Packaging Agency). At 33 she build and sold her next CPG brand (Jocko White Tea RTD natural energy drink). For the next 12 years she branded and coached CPG brands to get to their next level of sales in Costco, Kroger, HEB Williams-Sonoma, Kroger, and Amazon. She has now dedicated her life to teaching, speaking and venture capitalism to help CPG founders scale faster. + Public Speaking - https://emilyannepage.com + Instagram - http://instagram.com/EmilyAnnePage/ + LinkedIn - https://www.linkedin.com/in/emilypage/ #CPGgrowthcoach #CPG Founder #CPGfounder #CPGentrepreneur #consumerproducts #CPGVentureCapital #CPGprivateequity #emilyannepage #starttosold #entrepreneuradvice #sourcingadvice #PrivateLabelAdvice #copacker #privatelabel #NDA #ContractManufacturer #IPProtection #ProtectingYourIdeas #foodentrepreneur #beverageentrepreneur #privatelabelmanufacturer #productlaunch #coman #comancontracts #copacking #copackingcontracts #findingafactory