The People Behind Pearl
Your product is amazing. We make sure it get's noticed and remembered.
Pearl is a strategy-first CPG branding and packaging design agency.
We're not a design shop with a strategy add-on — we're strategists who happen to design beautifully.
That distinction is the whole point: great packaging that isn't built on positioning just looks nice and says nothing. We build both.
Why Brands Work With Us
Most products don't fail because they're bad. They fail because of unclear positioning and design without direction — packaging that's polished but forgettable. We fix that. Every project starts with your market, your customer, and your shelf, so the design that follows actually sells.
Check out our portfolio in our case study page to see examples of our work.
Why Pearl, & not the alternatives:
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Freelancers are creatively talented but rarely have the strategic framework or retail depth to build a brand that scales.
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Big agencies are process-heavy, expensive, and often disconnected from the realities of emerging CPG.
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Design-only studios hand off beautiful files with no strategy behind them.
Pearl is built for the space in between: senior strategic thinking, retail experience, and design that's made for the shelf — from concept all the way to production.
Meet the team:
Emily Anne Page — CEO & Founder. Emily has spent two decades guiding and scaling brands, with deep retail experience, successful exits, and a real passion for the craft of great CPG branding. She leads every client engagement personally, with clarity and a growth mindset.
Dave Korinek — Chief Brand Officer. A seasoned brand strategist and creative director with deep expertise in CPG positioning and go-to-market. Dave brings clarity to complex brand challenges and keeps every decision commercially grounded.
Behind them is a team of good humans — strategists, designers, writers, developers, and account managers — who share one thing: a love for building unforgettable brand experiences.
Who we work with:
Existing CPG brands ready for growth — expanding in retail, evolving how customers see them, launching a new line, or repositioning with intent. If your product deserves a better shelf presence, that's exactly what we do.