Advice

Why Branding Is Essential to Create Long Term Value

Branding actually is a tool you can invest in for long term value - not just short term results. We review how the human eye can influence

Why Branding Makes Money For Physical Product Brands?

By Kat Reyes and Emily Page “I’m a busy emerging brand - why the heck should I care about brand consistency? I only care about speed to...

PRODUCT = PACKAGING + STUFF INSIDE

It's so easy to let packaging be the last thing you think about in your product development and sales plan. Product development is a fast...

ADVICE: WHY A PRODUCT LINE EXTENSION SHOULD BE PART OF YOUR WINNING SALES STRATEGY

Variety is the spice of life - it can also be the life of your spice brand. For most brand owners getting just ONE product off the ground is

ADVICE: THE #1 STEP IN NAILING YOUR RETAIL SALES BUYER MEETING

Sales meeting jitters can happen anytime with anyone. You want to be a hit! Take a deep breath and remember that your CRUCIAL key for...

ADVICE: Color Blocking Strategies: Make Your Brand JUMP off the Shelf!

To effectively leverage color block merchandising, you need to get in the store and see what’s already on the shelf. Published on ECRM...

ADVICE: What's the #1 Thing That Should Drive Your Priorities Today?

By Emily Page 2/27/2019 As a brand owner, you have a million competing priorities. When you sit down to create your "TO DO" list how do...

ADVICE: Brand Sales Growth Strategy Exercise in 45 Minutes

by Emily Page Where is your brand growing this year? ⛅️ Do you feel you have a clear strategy for sales? If you don't, it's very likely...

ADVICE: Quick Tips To Extend Shelf Life With Packaging (filmed at ECRM with Joe Tarnowski)

By Emily Page, October 15, 2018 Joe Tarnowski and Emily Page are passionate about product development and have quick advice for...

ADVICE: How to maximize product sales across all channels with packaging and branding

Interview by Hannah Esper and published in New Hope Network 4/14/2019 https://www.newhope.com/branding-and-marketing/how-maximize-product...