Aug 9, 2022Why Branding Is Essential to Create Long Term ValueBranding actually is a tool you can invest in for long term value - not just short term results. We review how the human eye can influence
Nov 9, 2019Why Branding Makes Money For Physical Product Brands?By Kat Reyes and Emily Page “I’m a busy emerging brand - why the heck should I care about brand consistency? I only care about speed to...
Oct 3, 2019PRODUCT = PACKAGING + STUFF INSIDEIt's so easy to let packaging be the last thing you think about in your product development and sales plan. Product development is a fast...
Jul 16, 2019ADVICE: WHY A PRODUCT LINE EXTENSION SHOULD BE PART OF YOUR WINNING SALES STRATEGYVariety is the spice of life - it can also be the life of your spice brand. For most brand owners getting just ONE product off the ground is