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Rebranding


ChocZero - Spooky Branded Product Line Extension
ChocZero candy is about celebrating the small things and Halloween is no exception. ChocZero trusted Pearl Resourcing to build a cozy branded product line extension for Halloween. The goal is appealing to kids, parents who want something sweet and the kid in all of us. Pearl's team explored custom hand-drawn fonts and built a system of pumpkin personalities that were seasonal but not too scary. Expanding on this with holiday colors to ensure all products under the line look a

Pearl Resourcing
Oct 15, 20242 min read
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Bixby Chocolate Maine's Best Chocolate - Re-Brand by Pearl Resourcing
You haven't heard of BIXBY Chocolate - Maine's best?! By chocolatier Kate McAleer Bixby Chocolate was founded by Kate McAleer with her mother Donna McAler. Kate represents a new breed of young entrepreneurs who are breaking with the traditional career path with a renewed American spirit that drives them to create new businesses that are socially responsible while incredibly supportive of local communities. Kate's life experiences have shaped every aspect of the Bixby Chocolat

Pearl Resourcing
Sep 17, 20213 min read
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Macarooz Re-Brand - Treat Yourself
Macarooz re-brand is looking beautiful with signature colors of magenta and teal. From the Macarooz founders home kitchen to today, the mission has not changed - produce delicious, gluten free, American made macaroons. However they had difficulty getting larger retail and e-commerce accounts to purchase their products and they suspected they needed a re-brand. They hired Pearl Resourcing for all 6 services: Growth Consulting Branding Structural Sourcing Packaging Artwork Manu

Pearl Resourcing
Aug 11, 20213 min read
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Kardashian Kids Birthday Party with Lolli & Pops
Known for their aesthetic parties, the Kardashian's celebrated in purple, pink and teal with Lolli & Pops candy featuring packaging by Pearl Resourcing. Cotton candy, chocolate tiles, rock candy, gummies, lolli pops and macaroons topped every table - pleasing guests. With colors and tones perfect for a 1st birthday party in Calabasas. When is your next party? Consider curating a lovely party with candy from Lolli & Pops (http://lolliandpops.com). #lolliandpops #kardashianspar

Pearl Resourcing
Oct 27, 20201 min read
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Charcoal House Re-Brand by Pearl Resourcing
Pearl Resourcing designs and launches new Charcoal House Amazon store and re-brand!

Pearl Resourcing
Oct 10, 20203 min read
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