ECRM

This article was first published on RANGEME (February 6, 2020) and ECRM (January 22, 2020). Today’s consumer shops both online and in...

Seeing is believing, they say. I have seen a DRAMATIC shift in the outcome in sales presentations when a brand owner has REAL samples, in...

To effectively leverage color block merchandising, you need to get in the store and see what’s already on the shelf. Published on ECRM...

By Emily Page, October 15, 2018 Joe Tarnowski and Emily Page are passionate about product development and have quick advice for...