Retail Sales

Why Branding Is Essential to Create Long Term Value

Branding actually is a tool you can invest in for long term value - not just short term results. We review how the human eye can influence

Creative Packaging Design Tips for E- Commerce Brands

This article was first published on RANGEME (February 6, 2020) and ECRM (January 22, 2020). Today’s consumer shops both online and in...

Jocko White Tea printed film overwrap for Jocko Podcast

Blended and created exclusively for Jocko Willink, the voice and creator of Jocko Podcast, Jocko White Tea is organic white tea is...

PRESS: Pearl Resourcing Gets Featured on The Dieline

Pearl Resourcing structural packaging gets a feature in The Dieline.

ADVICE: WHY A PRODUCT LINE EXTENSION SHOULD BE PART OF YOUR WINNING SALES STRATEGY

Variety is the spice of life - it can also be the life of your spice brand. For most brand owners getting just ONE product off the ground is

ADVICE: THE #1 STEP IN NAILING YOUR RETAIL SALES BUYER MEETING

Sales meeting jitters can happen anytime with anyone. You want to be a hit! Take a deep breath and remember that your CRUCIAL key for...

ADVICE: How to Respond When a Retail Buyer Asks For Pricing at a Trade Show

Look, it can be nerve-racking when a buyer cuts to the chase and asks for the price of your physical product. You usually need more...

ADVICE: Color Blocking Strategies: Make Your Brand JUMP off the Shelf!

To effectively leverage color block merchandising, you need to get in the store and see what’s already on the shelf. Published on ECRM...

ADVICE: What's the #1 Thing That Should Drive Your Priorities Today?

By Emily Page 2/27/2019 As a brand owner, you have a million competing priorities. When you sit down to create your "TO DO" list how do...

ADVICE: Brand Sales Growth Strategy Exercise in 45 Minutes

by Emily Page Where is your brand growing this year? ⛅️ Do you feel you have a clear strategy for sales? If you don't, it's very likely...

ADVICE: Quick Tips To Extend Shelf Life With Packaging (filmed at ECRM with Joe Tarnowski)

By Emily Page, October 15, 2018 Joe Tarnowski and Emily Page are passionate about product development and have quick advice for...

ADVICE: Packaging For Big Box Stores

Podcast interview of Emily Page by Tim Bush for ON THE SHELF: Getting Into Big Box Retail I imagine that Tim Bush, like me, actually...

ADVICE: How & Why To Develop Packaging Line Extensions

Video interview of Emily Page, CEO of Pearl Resourcing by Joe Tarnowski at ECRM October 15,2018 Let's talk "'How and Why' To Do A Line...

ADVICE: How to maximize product sales across all channels with packaging and branding

Interview by Hannah Esper and published in New Hope Network 4/14/2019 https://www.newhope.com/branding-and-marketing/how-maximize-product...

ADVICE: Will you make an effective retail sales strategy this year? (YouTube)

Start To Sold Video For CPG Start-Ups: Creating a Packaging Strategy That Sells Product You know you have an important trade show coming...