Feb 21, 2020Creative Packaging Design Tips for E- Commerce BrandsThis article was first published on RANGEME (February 6, 2020) and ECRM (January 22, 2020). Today’s consumer shops both online and in...
Nov 9, 2019Why Branding Makes Money For Physical Product Brands?By Kat Reyes and Emily Page “I’m a busy emerging brand - why the heck should I care about brand consistency? I only care about speed to...
Oct 3, 2019PRODUCT = PACKAGING + STUFF INSIDEIt's so easy to let packaging be the last thing you think about in your product development and sales plan. Product development is a fast...
Jul 16, 2019ADVICE: WHY A PRODUCT LINE EXTENSION SHOULD BE PART OF YOUR WINNING SALES STRATEGYVariety is the spice of life - it can also be the life of your spice brand. For most brand owners getting just ONE product off the ground is