Why Branding Is Essential to Create Long Term Value
Branding actually is a tool you can invest in for long term value - not just short term results. We review how the human eye can influence
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- Aug 6, 2022
E-Commerce Essential Packaging Design Tips
There are VISUAL and STRUCTURAL essentials of "E-Commerce Packaging Artwork Design." We will cover 6 tips
- Feb 21, 2020
Creative Packaging Design Tips for E- Commerce Brands
This article was first published on RANGEME (February 6, 2020) and ECRM (January 22, 2020). Today’s consumer shops both online and in...
- Jan 29, 2020
Printed Mock-Ups ESSENTIAL To Your Winning Retail Sale Meeting Strategy
Seeing is believing, they say. I have seen a DRAMATIC shift in the outcome in sales presentations when a brand owner has REAL samples, in...
- Nov 9, 2019
Why Branding Makes Money For Physical Product Brands?
By Kat Reyes and Emily Page “I’m a busy emerging brand - why the heck should I care about brand consistency? I only care about speed to...
- Oct 16, 2019
ADVICE: Designing Efficient, Indestructible & Impactful E-Commerce Packaging (Posted on ECRM BLOG)
Written for ECRM and 1st posted their Blog on 10/16/19. Most emerging brands get their start selling online, typically via Amazon as well...
- Oct 3, 2019
PRODUCT = PACKAGING + STUFF INSIDE
It's so easy to let packaging be the last thing you think about in your product development and sales plan. Product development is a fast...
- Jul 16, 2019
ADVICE: WHY A PRODUCT LINE EXTENSION SHOULD BE PART OF YOUR WINNING SALES STRATEGY
Variety is the spice of life - it can also be the life of your spice brand. For most brand owners getting just ONE product off the ground is
- Mar 11, 2019
ADVICE: Color Blocking Strategies: Make Your Brand JUMP off the Shelf!
To effectively leverage color block merchandising, you need to get in the store and see what’s already on the shelf. Published on ECRM...
- Feb 25, 2019
ADVICE: 5 Things You Did Not Think About The Last Time You Ordered Packaging
If just ordered packaging here are 5 things you probably didn't think about but should of: 1) Your packaging structure and artwork will...
- Feb 5, 2019
EVENT: Bootcamp: Product Development & Packaging for Retail Sales Success (MARCH 4, 2019 in Dallas)
WeWork Dallas | 1920 McKinney Ave | FL 7 | Dallas, Tx 75201 Monday, March 4, 2019 from 5:30 PM to 8:00 PM (CST) We're excited to share an...
- Dec 4, 2018
EVENTS: 2019 ECRM Summit: Emily Anne Page Presents on Product Development & Packaging Strategies
We are proud to announce that Pearl Resourcing's CEO, Emily Page, will be a guest speaker at the 2019 ECRM Store Brand's Leadership...
- Oct 15, 2018
ADVICE: Quick Tips To Extend Shelf Life With Packaging (filmed at ECRM with Joe Tarnowski)
By Emily Page, October 15, 2018 Joe Tarnowski and Emily Page are passionate about product development and have quick advice for...
- Jun 25, 2018
ADVICE: Packaging For Big Box Stores
Podcast interview of Emily Page by Tim Bush for ON THE SHELF: Getting Into Big Box Retail I imagine that Tim Bush, like me, actually...
- Jun 25, 2018
ADVICE: How & Why To Develop Packaging Line Extensions
Video interview of Emily Page, CEO of Pearl Resourcing by Joe Tarnowski at ECRM October 15,2018 Let's talk "'How and Why' To Do A Line...
- Apr 23, 2018
ADVICE: How to maximize product sales across all channels with packaging and branding
Interview by Hannah Esper and published in New Hope Network 4/14/2019 https://www.newhope.com/branding-and-marketing/how-maximize-product...
- Jan 17, 2018
ADVICE: Will you make an effective retail sales strategy this year? (YouTube)
Start To Sold Video For CPG Start-Ups: Creating a Packaging Strategy That Sells Product You know you have an important trade show coming...
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