Success at the Shelf: Color-Blocking Strategies for Packaging Design
Written by Joe Tarnowski of ECRM 7/13/20 based on an interview with Emily Page Unless you are looking only to win awards, the true test of effective packaging design is how it makes the product jump out on the shelf and – ultimately – into the consumer’s shopping cart. Yet many packaging designers fail to take this fact into consideration, and don’t test their designs on an actual store shelf next to competing products. After all, your product will not be sitting alone on the