Jul 16, 2020Success at the Shelf: Color-Blocking Strategies for Packaging DesignWritten by Joe Tarnowski of ECRM 7/13/20 based on an interview with Emily Page Unless you are looking only to win awards, the true test...
Apr 3, 2020Best Practices For Virtual MeetingsZOOM CALL MISHAPS? You know can sell like a superstar but it is just not the same during this #CoronaVirusQuarantine when everyone is...
Jan 29, 2020Printed Mock-Ups ESSENTIAL To Your Winning Retail Sale Meeting StrategySeeing is believing, they say. I have seen a DRAMATIC shift in the outcome in sales presentations when a brand owner has REAL samples, in...
Jul 16, 2019ADVICE: WHY A PRODUCT LINE EXTENSION SHOULD BE PART OF YOUR WINNING SALES STRATEGYVariety is the spice of life - it can also be the life of your spice brand. For most brand owners getting just ONE product off the ground is