This article was first published on RANGEME (February 6, 2020) and ECRM (January 22, 2020). Today’s consumer shops both online and in brick and mortar stores. If you are a direct-to-consumer brand that’s looking to get on the shelves, such as many brands on RangeMe that are heading to their first tradeshow like ECRM looking to get into retail, it’s important to realize packaging that works on an e-commerce platform won't always translate to success in physical stores. In bric

As a brand owner who is sourcing co-packers and pitching vendors, it is perfectly understandable to be apprehensive about releasing your carefully crafted and tested ideas out into the universe. The consumer goods game can be cutthroat - the struggle is real, and the fear is legit. Knowing how to arm yourself properly is key to thwarting concept capers. Below is practical and effective advice to consider when protecting what is yours. 1.) Sign an NDA A non-disclosure agreemen

By Emily Page 2/27/2019 As a brand owner, you have a million competing priorities. When you sit down to create your "TO DO" list how do you identify the priority? Is it by focusing on the largest burning raging fire emergency? Or do you pick the creative fun product development that gets you jazzed up like imaging and sourcing the next SKU on your product line? I believe your #1 priority should be determined by asking yourself the question: "What can I do today to drive our s

If just ordered packaging here are 5 things you probably didn't think about but should of: 1) Your packaging structure and artwork will directly effect your sales. Invest in looking good to get sales. If you're using cheap materials, nonexistent brand guidelines, and sloppily executed packaging artwork you might feel like you're being a brand hero and saving money. The problem is customers will see this and NOT buy your product no matter how great it is. It takes so much wo

By Emily Page, October 15, 2018 Joe Tarnowski and Emily Page are passionate about product development and have quick advice for entrepreneurs on how to use packaging to extend shelf life. After you get the gist of these 4 natural methods, you can reach out to your packaging supplier to find the best application to your product. VIDEO TRANSCRIPT FILMED AT ECRM OCTOBER 2018: Quick Tips For Beginings To Extend Shelf Life With Packaging Joe Tarnowski: Hey guys, I'm back with Emi

Video interview of Emily Page, CEO of Pearl Resourcing by Joe Tarnowski at ECRM October 15,2018 Let's talk "'How and Why' To Do A Line Extension" with infamous Joseph Tarnowski (the guy who knows everyone who is anyone in retail) of ECRM. In this brief video we'll share tips related to line extensions that actually lead to sales (in the least expensive way possible). https://youtu.be/1ymtwDJop7c Video Transcript: How & Why To Develop Packaging Line Extensions (YouTube) Joe Ta