When creating a website for consumers, shoppability is key. The result from pressing enter after a search should be a seamless experience that includes researching, browsing, and shopping. Business owners who are serious about sales, serious about establishing and strengthening their brand, and serious about direct marketing must consider three components that factor into a successful website equation. First and foremost, a website must be fast and functional. A mobile-friend

Written by Joe Tarnowski of ECRM 7/13/20 based on an interview with Emily Page Unless you are looking only to win awards, the true test of effective packaging design is how it makes the product jump out on the shelf and – ultimately – into the consumer’s shopping cart. Yet many packaging designers fail to take this fact into consideration, and don’t test their designs on an actual store shelf next to competing products. After all, your product will not be sitting alone on the

If you’re feeling worried, overwhelmed, confused, or scared as a business owner or executive because of the uncertainty in the global economy with the COVID19 outbreak - you are not alone. What can we do in this moment of crises to lead ourselves and break free from these feelings so we can make decisions about our future? When I am worried, I use this critical thinking tool to remain calm and plan for the future, and I hope it will help you too. You start by breaking down wh

If you're not in the LinkedIn game, you're missing out on a TON of opportunities. Long gone are the days of the platform merely being a repository of resumes. Over the past couple of years, it’s evolved into a powerful B2B content and networking platform, and each day increasing numbers of retail, foodservice and pharmacy buyers are regularly active on it, as well as those suppliers that serve these groups. And not only are they making great connections on it through posting/

Miel Labonte makes sweet and pure honey's in Canada. Their latest giftable honey jars 2.2 lb/ 1 kg packaging and artwork by Pearl Resourcing for their TJX companies project is light and sweet... Just like the honey inside the jar! The design direction was picked by Evy Remedios, who leads the sales charge for Miel Labonte. His vision was to serve the shopper at TJX - who seek unique and premium products for gifting or home decor. The design Pearl created is meant to be adorab

Seeing is believing, they say. I have seen a DRAMATIC shift in the outcome in sales presentations when a brand owner has REAL samples, in full color, that appear retail ready. Pictures on a flyer or samples to taste that aren't in retail packaging, aren't convincing or exciting for anyone. It is therefore WISE to have full color and real looking samples available for EVERY sales presentation you attend with a buyer, all the way up until you get a PO (tradeshow, 1st sales meet

What is the difference between these 2 products I just purchased on Amazon? Both bottles of 16.9 oz of #drinkingwater are from well known #brands like Nestlé & VOSS Artesian. Both are in plastic bottles & sold all over the world... but have you noticed the price difference? 🙀The #Nestle x 24 pack is $9 and the #VOSSWater x 24 pack is $30. Why? The water volume is identical and is the quality that dramatically different? Why?!?! Most people would quickly reply “It’s the brand

Kevin Consolo Co-Founded SneakErasers with his friend Chris and at one point these guys considered quitting. Sure they had an amazing product - an eraser that turned dirty sneaker shoe soles white and clean again! But building a business was expensive in terms of money, time, and personal life. At a certain point they had to make a decision to quit or continue and take a big risk. Kevin and Chris chose to move forward and it's so exciting because they now have their product f

Holiday nerves are subdued, and "To-Do" lists effortlessly crossed off as you will be the life of the office party with the chic, edible ensembles of the Lolli and Pops Holiday Corporate Gift Box sets. You can buy a pre-wrapped beautiful gifts fast online and select fast or affordable delivery. You will feel proud of anything you buy because of the care and attention to detail put into the ingredients of each candy and the packaging it arrives in. Kindle some White Elephant g

Ever wonder what the story is behind the launch of Jocko White Tea? Check out this interview with Jocko Willink and ECRM's Joseph Tarnowski about the launch of Jocko White Tea Pomegranate into retail! Shot on location at ECRM’s Natural, Organic & Specialty Foods session, we talk about why Jocko Willink decided to create his signature organic iced tea and dry tea. It's naturally zero-sugar and low calorie so it's good for you but still able to give you the antioxidants and lig

**NEW ARTICLE PUBLISHED FOR NEW HOPE** https://www.newhope.com/products-and-trends/9-beverage-industry-trends-2019-and-beyond I got to share this! Check out my new article New Hope Network (the company that brings you The Natural Products Expo!) about "9 Beverage Industry Trends for 2019 and Beyond." These trends are hot, as in right off the production line, because it's all the first hand experience seen by my friend Pete Grego of Nor-Cal Beverage Co., Inc. Pete is a black b

Do you have an idea for a “ready to drink liquid refreshment #beverage” (which is industry speak for drink you can sell in stores)? Or are you a venture capital guru looking to understand the beverage product development process? This video will teach you the process of developing your beverage idea and bringing it to market. In this 30 minute video I interview Pete Grego of Nor-Cal Beverage Co., Inc, a leading contract manufacturer based in California. Pete is experienced in