Honey for Miel Labonte - Branded Packaging for TJX Stores

Miel Labonte's original golden flavor was given YELLOW to symbolize the warmth of the sun.

Miel Labonte makes sweet and pure honey's in Canada.

An established brand

With fresh opportunities with TJX chain stores Evy Remedios - Sales VP - trusted Pearl Resourcing to protect and honor their legacy.

His vision was to serve the shopper at TJX - who seek unique and premium products for gifting or home decor.

Their latest giftable honey jars 2.2 lb/ 1 kg packaging would including 4 flavors on shelf side by side, sold seperately.

WHERE WE START

Pearl Resourcing used it's propriotary BRAND CLARITY process to study and understand the existing brand and customer.

Clarifying the demands of the TJX companies shoppers we focused on a feminine, warm, delicate, light and sweet feeling... Just like the honey inside the jar!

Pearl also wanted to maintain innocence, making the design unaggressive and instead -- adorable and sweet.

Miel Labonte's label design is meant to be on everyones kitchen counter near their coffee and tea.

Exploring 4 unique flavors and designed so you're inspired to buy all 4!

Miel Labonte makes sweet and pure honey's in Canada.

If you you want a sweet treat to spread on toast or stir into your tea this holiday season, visit your local Home Goods OR TJ Maxx and look for Miel Labonte Honey in 4 variations, Pure & Natural, real Blueberry Blossom, Clover and Organic Honey.

The latest Blueberry flavored golden honey by Miel Labonte is delicate and balanced for use in teas and spread on toast or muffins.

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Learn more about Miel Labonte Honey: (http://www.labonteinc.com/honey-products/home.aspx).

Available in select Home Good, TJ Maxx and Marshals stores near you. Find it in your store? Send us a photo or post it in the comments or your social media and tag us! We would love to see your smiling face.

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Interested in having your structural packaging design re-designed? Schedule a 30 Minute Discovery call on our homepage: http://pearlresourcing.net

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