ZOOM CALL MISHAPS? You know can sell like a superstar but it is just not the same during this #CoronaVirusQuarantine when everyone is selling over tele-conference software from home. Here's how to avoid the beginners mistakes AND perfect your teleconference sales presentations (short 30 minute video): https://youtu.be/Ucf6UWrT97Q. This fun conversation is focused on actionable best practices with ECRM's Joseph Tarnowski and Emily Page, CEO of Pearl Resourcing including: Chec

This article was first published on RANGEME (February 6, 2020) and ECRM (January 22, 2020). Today’s consumer shops both online and in brick and mortar stores. If you are a direct-to-consumer brand that’s looking to get on the shelves, such as many brands on RangeMe that are heading to their first tradeshow like ECRM looking to get into retail, it’s important to realize packaging that works on an e-commerce platform won't always translate to success in physical stores. In bric

As a brand owner who is sourcing co-packers and pitching vendors, it is perfectly understandable to be apprehensive about releasing your carefully crafted and tested ideas out into the universe. The consumer goods game can be cutthroat - the struggle is real, and the fear is legit. Knowing how to arm yourself properly is key to thwarting concept capers. Below is practical and effective advice to consider when protecting what is yours. 1.) Sign an NDA A non-disclosure agreemen

By Emily Page 2/27/2019 As a brand owner, you have a million competing priorities. When you sit down to create your "TO DO" list how do you identify the priority? Is it by focusing on the largest burning raging fire emergency? Or do you pick the creative fun product development that gets you jazzed up like imaging and sourcing the next SKU on your product line? I believe your #1 priority should be determined by asking yourself the question: "What can I do today to drive our s

Podcast interview of Emily Page by Tim Bush for ON THE SHELF: Getting Into Big Box Retail I imagine that Tim Bush, like me, actually enjoys spending a Saturday walking the crowded isles of Costco because he LOVE'S big box stores and the strategy behind getting a product selling on the shelf. Just as much as I love packaging. You can hear our enthusiasm for the PHILOSOPHY of packaging spark during our conversation on Tim's podcast: "ON THE SHELF: How To Get Your Products Into

Ever wonder what the story is behind the launch of Jocko White Tea? Check out this interview with Jocko Willink and ECRM's Joseph Tarnowski about the launch of Jocko White Tea Pomegranate into retail! Shot on location at ECRM’s Natural, Organic & Specialty Foods session, we talk about why Jocko Willink decided to create his signature organic iced tea and dry tea. It's naturally zero-sugar and low calorie so it's good for you but still able to give you the antioxidants and lig

Video interview of Emily Page, CEO of Pearl Resourcing by Joe Tarnowski at ECRM October 15,2018 Let's talk "'How and Why' To Do A Line Extension" with infamous Joseph Tarnowski (the guy who knows everyone who is anyone in retail) of ECRM. In this brief video we'll share tips related to line extensions that actually lead to sales (in the least expensive way possible). https://youtu.be/1ymtwDJop7c Video Transcript: How & Why To Develop Packaging Line Extensions (YouTube) Joe Ta

**NEW ARTICLE PUBLISHED FOR NEW HOPE** https://www.newhope.com/products-and-trends/9-beverage-industry-trends-2019-and-beyond I got to share this! Check out my new article New Hope Network (the company that brings you The Natural Products Expo!) about "9 Beverage Industry Trends for 2019 and Beyond." These trends are hot, as in right off the production line, because it's all the first hand experience seen by my friend Pete Grego of Nor-Cal Beverage Co., Inc. Pete is a black b

Do you have an idea for a “ready to drink liquid refreshment #beverage” (which is industry speak for drink you can sell in stores)? Or are you a venture capital guru looking to understand the beverage product development process? This video will teach you the process of developing your beverage idea and bringing it to market. In this 30 minute video I interview Pete Grego of Nor-Cal Beverage Co., Inc, a leading contract manufacturer based in California. Pete is experienced in