Charcoal House Re-Brand by Pearl Resourcing
- Pearl Resourcing
- Oct 10, 2020
- 3 min read
Updated: Aug 24
Pearl Resourcing is thrilled to announce our branding partnership with Charcoal House – leaders in the activated charcoal industry boasting the most diverse health and beauty selection in the world!
This family run business, founded by Kimberly and John Dinsley in 2006, evolved from the couples' experiences traveling the world bringing humanitarian aid to developing nations.
Upon encountering societies with no access to modern medicine, the Dinsleys believed the solution was to develop a natural remedy with a variety of applications.
Their mission is to expose the general public as well as the medical and scientific communities to the benefits and applications of activated charcoal and to promote affordable availability of medicinal charcoal to those in need around the world.
Their wide variety of products and current branding was clean, home and created to help everyone in the family.
TIME FOR A RE-BRAND
Seeking a re-brand and fresh look for their wide variety of products, they worked with Pearl Resourcing to refresh their voice and look to retail and e-commerce ready packaging.
We started understanding their customer, mission, vision, and personality.
Then we helped them define their product - it's unique qualities, callouts and benefits to customers.
Pearl admired how they had a WIDE complex system of products from supplements to beauty, oral care, home cleaning and pet products these experts can help you naturally detoxify your everyday life.
The problem was customers had low education on what charcoal was and how many ways to use it. To clarify we created a color, logo and packaging heirarchy to organize their products into clear categories.
Next we started unifying packaging product types helped customers understand their brand and packaging differences.
Next we segmented out packaging types and their use.
Curating collections to help customers shop online and in stores with more clarity to increase incrementally of sales (customers adding multiple items to cart from the brand).
Each collection was given defined heirarchy callouts for charcoal type and intended use. Custom patterns and colors were assigned to each category.
Collections included retail and e-commerce educational graphics to help educate customers unaware of the brand or the use of charcoal for daily life.
Helping retail buyers imagine the products on shelf with visuals help overcome objections and bring the possible future to a reality in their category.
Bold colors and fresh product line extensions were added for highly competitive spaces like first aid. Expanding outside the normal color pallet we focused on red and white where customers most often will associate with first aid kits and healing.
Deepening customer education and seeking to appeal to kids we created their kids line with fun and engaging characters making healthy fun!
Bringing the collection throughout the store for multiple placement options we curated health and beauty collections and color pallet's to create a warm and friendly tone.
Finally bringing their re-brand to the world, Pearl Resourcing re-designed their Amazon listing page, website, sales sheets and retail pitch decks.
Helping Charcoal House share their re-brand so sales remained consistent was an obvious concern and we created digital assets to make the transition clear.
From re-brand to full scale launch Pearl Resourcing is a proud partner of Charcoal House.
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Interested in trying all-natural activated charcoal products for the air, water, health, animal and/or soil in your life?
Pearl Resourcing is excited to introduce the newly designed and launched Charcoal House Amazon Store. Shop Amazon here: https://www.amazon.com/stores/CharcoalHouse/Homepage/page/68F7EE7F-F175-4ABB-9A3C-C150E069FE19
Or visit their website: http://charcoalhouse.com.
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Company: Charcoal House
Re-Brand + Packaging Artwork + Amazon Launch + Product Development + Sales Materials (Website Design, Pitch, tradeshow, social media marketing): Pearl Resourcing
If you are interested in launching your brand or products schedule your 30 MINUTE DISCOVERY on our website: http://pearlresourcing.net
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