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Tradition, Flavor and Elegance With Bissinger's Chocolate - Structural Branding

  • Writer: Pearl Resourcing
    Pearl Resourcing
  • Oct 22, 2019
  • 3 min read

Updated: Aug 23


Pearl Resourcing's structural design and manufacturing of the NEW Crest Box for Bissinger's is a stunning example of elegance.
Bissinger's Crest Chocolate Box features the emblem of family hand crafted chocolate, structural design by Pearl Resourcing.

Bissinger's Handcrafted Chocolatier has 350+ years of history in American making French confections from family recipes (see video below to see their story).


Seeking to elevate teh gifting experience, Bissinger's CEO trusted PEARL RESOURCING to bring their brand to life with customized STRUCTURAL DESIGN (#3) and MANUFACTURING (#5).


Working together for over 8 years they have launched a catalogue of signature boxes.



WHERE IT ALL BEGAN - SIGNATURE BOX

Inspired by the crest of BISSINGER's when the US's oldest chocolate company moved from France to America. To celebrate this history Dan curated a giftable box with their 18 most popular treats featured here can be gifted for holiday sampling.


Meant to be the flagship feature in Bissinger's gifting magazine he wanted an elegant experience with warm gold tones and featuring their signature company emblem embossed with a darker warm gold foil on the lid - this box is already a new "CLASSIC."


Visit http://Bissingers.com to find treats to bring joy to your whole family.
What will you gift your loved ones this holiday season? Bissinger's offers classic collections of delicious treats.

Walk with us through the structural design and manufacturing process to create this beautiful box. Pearl Resourcing loves passionate customers and Dan Abel, Chief Chocolate Officer and owner of Bissinger's Chocolates is wild for what he does!


In a recent interview with Emily Page on START TO SOLD, Dan explains: "I wanted to honor the Bissinger's Family."


He continues explaining how this box does just that because "every piece of chocolate their team selected to include has a tradition and "story" behind it, including the vintage starlet Lauren Bacall's favorite "Bear Claw" chocolate.



Watch our Dan Abel talk about the inspiration for this project and it's beautiful flavors and creativity:



LOVE OF CHOCOLATE

Giftable hearts show love, romance and friendship can be sweet. Launching two size heart boxes with Pearl Resourcing.


Each box bears the gold foil of the BISSINGER's logo with rich soft touch red paper.


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ADVENT CALENDAR

Inspired by the legacy in France and the rich beauty of Versaille - Dan was inspired to create a giftable advent calendar for 2025 holiday.


Carefully Pearl Resourcing designed this box to open to guests and customers - as if you are entering the gates of the palace. Inside reveals diecut drawers bearing the crown - a symbol of royalty.



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Interested in shopping with BISSINGER'S CHOCOLATE?


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Looking for your own trusted CPG branding and packaging design agency? Contact Pearl Resourcing for a 30 MINUTE DISCOVERY CALL.


Here we walk through the steps of creating this beautiful packaging:


  1. GROWTH CONSULTING - We discusses the projects scope and product's needs. As a chocolate giftable box for holiday, Dan had a clear vision to honor the founding Bissinger Family with a signature shape around their crest. The box would be sold online and sent via courier and he had access to samples for the correct sizing.

  2. BRANDING - Honoring the existing Bissinger's brand and designs of past agency's we applied these principles to the structure of their giftable packaging.

  3. STRUCTURAL DESIGN - We measured the chocolates and space to fit this unique shape. We created a CAD layout for the box in our production room, craft a white sample and sent it to Dan for testing. Once approved we prepared the dielines (a PDF file that shows where to design the artwork for when we print the paper that will surround the box). We also discuss paper styles or colors, embossing charges and hot foil shades.

  4. PACKAGING ARTWORK - The artwork begins with the original branding, logo files and written romance copy or nutritionals (none in this case) sent from Dan in the highest resolution he could find. Our design team applies the colors and images to the flat file version of the box and sends it to him for approval. Dan checked the placement and copy.

  5. MANUFACTURING - Based on the approved specifications we start mass production on the ordered quantities to ensure we deliver for Dan in time for his holiday catalogue and pre-orders!

  6. SALES MATERIALS - Custom mock-ups in 3D, physical printed samples And real photos for promotion online.


Here you can see how the evolution of Dan's vision for the box evolve below:




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Dan Abel, Chief Chocolate Officer
Dan Abel, Chief Chocolate Officer

Structural Design of Packaging (box) + Packaging Artwork by Pearl Resourcing for Dan Abel, Chief Chocolate Officer of Bissinger's (https://www.bissingers.com). Signature Gift Box now available for holiday pre-order online: https://www.bissingers.com/product/Bissingers-Crest-Collection/72




Bissinger's Handcrafted Chocolatier
Bissinger's Handcrafted Chocolatier

To learn more about Bissinger's you can view this video about their passion and history below.




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