Macarooz Re-Brand - Treat Yourself
- Pearl Resourcing
- Aug 11, 2021
- 3 min read
Updated: 6 days ago
From the Macarooz founders home kitchen to today, the mission has not changed - produce delicious, gluten free, American made macaroons.
However they had difficulty getting larger retail and e-commerce accounts to purchase their products and they suspected they needed a re-brand.
They hired Pearl Resourcing for all 6 services:
Growth Consulting
Branding
Structural Sourcing
Packaging Artwork
Manufacturing
Sales Materials
Pearl started with it's proprietary BRAND CLARITY process to help them define their unique value proposition. We looked at their customer, mission, voice, personality and vision.
Next we analyzed their product to find its unique callouts and value.
MACAROOZ COOKIES ARE MADE BETTER IN 3 WAYS:
SHELL - crisp outside, smooth inside, chewy (don't fall apart)
FILLING - creamy, fluffy, rich (not just sugar)
FLAVOR - 3 dimensions to every flavor (not flat)
Next we looked at their income streams to identify the greatest opportunities for increaing impact with their customer. They had a robust e-commerce business, a growing wholesale business and interest from retailers (but no sales).
E-COMMERCE - GIFTING & UNBOXING
We started with e-commerce.
Identifying the essential FUN of gifting or unboxing we designed branded packaging to elevate the customer experience.
GIFTING & PARTY PLANNING MADE EASY
Macarooz cookies make a beautiful yummy gift and make party planning a breeze. With newly branded gift boxes, customizable gift cards and stickers - every order is an unboxing delight.
Macarooz offers mix and match selections of Macarooz Cookies (6, 12 and 24 ct) and MacPops (3 and 18 ct).
RETAIL READY
Next we focused on creating packaging artwork that is retail ready. Buyers prefered real photos to illustrations and we used the customer's own photos to rush packaging to be ready for their first pitch.
The buyers loved their flavor and they recieved large orders from Costco, Albertsons, HEB, Central Market and Hannaford.
Pearl up-leveled their packaging with our in-house photography.
It All Began With Love at First Bite
The idea for Macarooz started when the founders were gifted macarons from family in France. While it was love at first bite, they knew these wonderful little treats could be so much more than the traditional flavors that they had. They imagined an American version of the macaroon with fun exciting flavors like cookies and cream and birthday cake - made in the USA.
Soon they were selling like wild fire in Costco.
With regular retail pitches we created custom pitch decks, sales flyers and sales assets to help them create vision for the future with retailers.
Today, they have a fantastic growing team that produces and ships millions of Macarooz products around the world each year from our production facility in Houston, TX.
WEBSITE - EASIER SHOPPING
Making e-commerce shopping more fun and giftable became the next plan. Pearl designed a user friendly gamefied shopping experience.
FUTURE VISION
Their talented staff of culinary professionals have created so many industry first products like our Mac Bites and Mac Dough using macarons. They just keep getting better!
HOW DO YOU GET YOUR MACAROOZ?
Macarooz products are now available on their website and can be shipped to your home! Shop for your gift or party pack today by clicking here: http://macarooz.com.
Interested in having your packaging design designed? Schedule a 30 minute discovery call on our homepage: http://pearlresourcing.net. We can't wait to get to know you and your brand!
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