BNP Media's BRANDPACKAGING Magazine's "Design Gallery '18" honors packaging that most effectively uses design and structure to tell a brand’s story and connect with consumers.
Guess who was selected in the metal and can category for structural and visual design?... our client Jocko White Tea (http://jockowhitetea)!
You can see the magazine here: http://digital.bnpmedia.com/publication/?i=548331
Jocko White Tea was created by Jocko Willink, a retired Navy Seal commander, author and host of the popular Jocko Podcast (http://jockopodcast.com), in response to fans who expressed a desire to drink the same tea that Willink brews before he practices Jiu-Jitsu. The Jocko mission is to offer a tea beverage that is a delicious and healthy alternative to traditional energy drinks on the market. A matte print effect was used on the can to align with the brand's "strong instead of flashy" ethos.
CONTRIBUTORS TO THIS PACKAGING DESIGN:
Echo Charles (http://flixpoint) - Graphic Brand Identity
Pearl Resourcing (http://pearlresourcing.net) - Packaging Visual and Structural Design
Crown Holdings, Inc. (https://lnkd.in/dWuPVgK) - Can manufacturer
BRAND PACKAGING Magazine Editor: Kristin Joker