Gravity Energy Re-Brand by Pearl Resourcing

Gravity Coffee (GC) is a drive thru and sit down coffee company in the Pacific North West and Arizona, founded in 2016.

With fast growth and a loyal customer base they have set themselves apart with a top tier efficient drive thru experience, premium quality ingredients, personalized drinks, and technology-integrated customer service.

With their existing coffee line and custom energy drinks - Gravity hired Pearl Resourcing to create their branded product line extension to a new line of RTD energy drinks inspired by the best selling energy flavors they already sold in stores.

Gravity Energy was born. Bubbling with natural energy sourced from green coffee, smooth and sparkling carbonation, cane sugar and a blend of fruit flavors – every refreshing sip will help you GO BEYOND.

Staring with our proprietary PEARL BRAND CLARITY process we evolved and clarified their already bold brand, expanding it to to define their unique energy drinks.

Pearl illustrated the Gravity universe of bubbles, stars, ice, flavor and energy into a unique pattern.

With 4 initial flavors: BEYOND ORIGINAL, BEOND ZERO, BEYOND PURPLE, BEYOND BLUE. Beyond Original included a LIMITED EDITION green version.

Packaging each unique delicious flavor into 4 packs and a mixed pack for in-store take-home sales.

Expanding the realm of possibilities Pearl designed the wholesale trays and options for retail (in their stores and others).

Light years ahead - Pearl design UIX elements for the GC App and Gravity Energy Website.

Inspired by Pearl's unique perspective GC created custom gift cards using the unique pattern created for them.

Since a good partnerships are made to expand like the universe - Pearl also worked with GC's existing brand and in-house designers to expand and re-define their whole bean and ground coffee service.

This included revising direct-to-consumer mail order packaging, DTC shipping packaging, mail-order subscription process, Amazon listing and Shopify website.

-------- Curious to taste GRAVITY ENERGY? Visit one of their 45 (and growing) drive thru cafe's in the pacific Northwest OR shop on their website: https://www.gravityenergy.com.

--------

Find your own trusted packaging design agency in Pearl Resourcing! Schedule your 30 minute discovery call on our website: http://pearlresourcing.net