#branding

Apr 3, 2020

Best Practices For Virtual Meetings

ZOOM CALL MISHAPS? You know can sell like a superstar but it is just not the same during this #CoronaVirusQuarantine when everyone is selling over tele-conference software from home. Here's how to avoid the beginners mistakes AND perfect your teleconference sales presentations (short 30 minute video): https://youtu.be/Ucf6UWrT97Q. This fun conversation is focused on actionable best practices with ECRM's Joseph Tarnowski and Emily Page, CEO of Pearl Resourcing including: Chec

Feb 26, 2020

Sweet Artwork for Miel Labonte Honey Now In TJX Stores

Miel Labonte makes sweet and pure honey's in Canada. Their latest giftable honey jars 2.2 lb/ 1 kg packaging and artwork by Pearl Resourcing for their TJX companies project is light and sweet... Just like the honey inside the jar! The design direction was picked by Evy Remedios, who leads the sales charge for Miel Labonte. His vision was to serve the shopper at TJX - who seek unique and premium products for gifting or home decor. The design Pearl created is meant to be adorab

Feb 4, 2020

(EVENT) GET IT STARTED CONFERENCE - Feb 15, 2020

It's time. Time to take a one day break from working IN your business, to work ON your business!!! Yeah, it's time for THE GET IT STARTED CONFERENCE - (Saturday, Feb 15 in Encinitas, CA, http://bit.ly/30RRcRQ). This is a one day conference is for brand owners and entrepreneurs to focus on POWERFUL strategies to scale and grow your business. This all day event is for entrepreneurs and brand owners ready to dedicate time to soaking up fresh strategy with like minded experienced

Nov 9, 2019

Why Branding Makes Money For Physical Product Brands?

By Kat Reyes and Emily Page “I’m a busy emerging brand - why the heck should I care about brand consistency? I only care about speed to market on artwork and keeping things cheap! And design consistency slows things down and takes a lot more money!” We hear this said and implied at times when talking to product brand owners and we want to be sure EVERYONE understands how good BRANDING will move the needle of sales and value for your product!" What is a brand for physical prod

Oct 21, 2019

Brand and Website Redesign For Earth's Natural Clay

Beauty and wellness originate from within which is why what you put in your body can matter more than what you put on it. How will you detox? Earth's Natural Clay (ENC) brand has been providing calcium bentonite clay powder as a detoxifying resource since 2005 for internal and external use. This grey natural fine powder was created millions of years ago in the Mojave Desert, a compound of trace minerals in their original form that provides a powerful negative ionic charge to

Jul 11, 2019

ADVICE: How to Keep Your Co-Packers and Vendors From Stealing Your Ideas

As a brand owner who is sourcing co-packers and pitching vendors, it is perfectly understandable to be apprehensive about releasing your carefully crafted and tested ideas out into the universe. The consumer goods game can be cutthroat - the struggle is real, and the fear is legit. Knowing how to arm yourself properly is key to thwarting concept capers. Below is practical and effective advice to consider when protecting what is yours. 1.) Sign an NDA A non-disclosure agreemen

Mar 1, 2019

ADVICE: What's the #1 Thing That Should Drive Your Priorities Today?

By Emily Page 2/27/2019 As a brand owner, you have a million competing priorities. When you sit down to create your "TO DO" list how do you identify the priority? Is it by focusing on the largest burning raging fire emergency? Or do you pick the creative fun product development that gets you jazzed up like imaging and sourcing the next SKU on your product line? I believe your #1 priority should be determined by asking yourself the question: "What can I do today to drive our s

Feb 25, 2019

ADVICE: 5 Things You Did Not Think About The Last Time You Ordered Packaging

If just ordered packaging here are 5 things you probably didn't think about but should of: 1) Your packaging structure and artwork will directly effect your sales. Invest in looking good to get sales. If you're using cheap materials, nonexistent brand guidelines, and sloppily executed packaging artwork you might feel like you're being a brand hero and saving money. The problem is customers will see this and NOT buy your product no matter how great it is. It takes so much wo

Oct 15, 2018

ADVICE: Quick Tips To Extend Shelf Life With Packaging (filmed at ECRM with Joe Tarnowski)

By Emily Page, October 15, 2018 Joe Tarnowski and Emily Page are passionate about product development and have quick advice for entrepreneurs on how to use packaging to extend shelf life. After you get the gist of these 4 natural methods, you can reach out to your packaging supplier to find the best application to your product. VIDEO TRANSCRIPT FILMED AT ECRM OCTOBER 2018: Quick Tips For Beginings To Extend Shelf Life With Packaging Joe Tarnowski: Hey guys, I'm back with Emi

Jun 25, 2018

ADVICE: How & Why To Develop Packaging Line Extensions

Video interview of Emily Page, CEO of Pearl Resourcing by Joe Tarnowski at ECRM October 15,2018 Let's talk "'How and Why' To Do A Line Extension" with infamous Joseph Tarnowski (the guy who knows everyone who is anyone in retail) of ECRM. In this brief video we'll share tips related to line extensions that actually lead to sales (in the least expensive way possible). https://youtu.be/1ymtwDJop7c Video Transcript: How & Why To Develop Packaging Line Extensions (YouTube) Joe Ta

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