Brand and Website Redesign For Earth's Natural Clay
- Pearl Resourcing
- Oct 21, 2019
- 4 min read
Updated: Nov 26
Beauty and wellness originate from within which is why what you put in your body can matter more than what you put on it. How will you detox?
Earth's Natural Clay (ENC) brand has been providing calcium bentonite clay powder as a detoxifying resource since 2005 for internal and external use. Selling through online commerce (Shopify and Amazon) they are a top seller of these natural detox products.
Bentonite clay is a grey natural fine powder was created millions of years ago in the Mojave Desert, a compound of trace minerals in their original form that provides a powerful negative ionic charge to attract toxins.
Keeping it pure and simple, they do the hard part - harvesting clay directly from the pristine Mojave Desert - so you can enjoy the effortless part: mix with water and use!
When it was time to re-position and up-level their Amazon and E-Commerce prsences. Their goals were to better educate and support its clients all over the world.
Earth's Natural Clay trusted Pearl Resourcing to help the stand out and better serve their customers.
Pearl used our proprietary BRAND CLARITY process to help them better understand their customer, voice, vision, personality.
We revised their logo to clean, modern but natural - focusing on easy to read fonts and colors.
Next we looked at their product and defined how it stands out from the competition. We always use QUESTIONS as the tool to uncover what inspires our brand owners:
What do customers love and value about the product?
What do customers need to see and hear to understand the purpose of each packaged product?
Defining their products by intended use we created two product lines:
MOJAVE PURE for safe detoxification for you and your family
ANIMIN for safe detoxification your pets
After the packaging was finished we manufactured and delivered their stand-up pouches to get them ready to market.
The use of detoxifying elements can be used by the individual but also for animals.
To ensure the customer felt clear on intended use we designed the lines to be unique in color and look.
To clarify that pet use could be for all animals we incorporated a variety of animals to the label. We also added iconography of a pet paw print to help exaggerate the clear difference.
Clarity is key for building trust and helping customers feel safe to purchase.
We next expanded the brand to the next series of products to imagine the future for the brand.
SOCIAL MEDIA ASSETS
Telling the story of how a toxin free life helps increase energy and elevate your life required story telling information and imagery.
E-COMMERCE RE-DESIGN
The brand needed to now show up on their website and Amazon listing. Pearl designed a warm, inviting and educational environment for customers to discover bentonite clay from their trusted brand: Earth's Natural Caly.
SHOP ENC:
Earth’s Natural Clay products promote a myriad of health benefits including harmonizing digestion, rejuvenating skin and easing allergies in both humans and in our furry, four-legged companions. This new brand upgrade in the health and beauty category can be purchased on their website (http://earthsnaturalclay.com) AND on their refreshed Amazon website. Bottoms up to beauty from within!
If you are interested in launching or re-developing your brand on Amazon please contact Pearl Resourcing schedule your 30 Minute Discovery call on our homepage: http://pearlresourcing.net
The new re-brand included all 6 services by Pearl Resourcing:
1. GROWTH CONSULTING - Defining where the brand needed to grow.
2. BRANDING - The creation of a visual story that communicates the natural origin, long lasting passion for health and myriad of product uses was the goal of this online commerce focused re-brand.
3. STRUCTURAL PACKAGING DESIGN - The custom pouch structure was designed to optimize online commerce shipping fees by fitting into fixed by courier boxes WHILE fitting in your cupboard where you will remember your detox regimen.
4. PACKAGING ARTWORK - Picturesque non-transparent flexible pouch packaging artwork, that tells the story of the clays origin AND clear instructions for every day use. An amber sunrise diffuses the arid terrain of the desert on the 13 oz. Mojave Pure pouch, generating a sense of sound wellness while the 13 oz. Animin pouch assembles a clique of peppy pets.
5. MANUFACTURING
6. SALES MATERIALS
SHOPIFY DESIGN - A robust life filled with vitality is the backdrop of the relaunched Earth’s Natural Clay Shopify website and social media assets.
AMAZON DESIGN & LAUNCH - Designed for SEO optimization, branded images and lifestyle photos were curated to help shoppers learn quickly about the ENC brand and its product benefits. You can shop here on Amazon for MOJAVE PURE or ANIMIN.
Watch this testimonial and case study by CEO Graham Smith talk about working with Pearl Resourcing.
Company/Product: Earth’s Natural Clay (http://earthsnaturalclay.com)
Structural Packaging, Brand and Artwork: Pearl Resourcing (http://pearlresourcing.net)
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