Brand and Website Redesign For Earth's Natural Clay


Beauty and wellness originate from within which is why what you put in your body can matter more than what you put on it. How will you detox?

Mojave Pure is natural and pure bentonite clay that is perfect for detoxifying inside and outside.

Earth's Natural Clay (ENC) brand has been providing calcium bentonite clay powder as a detoxifying resource since 2005 for internal and external use.


This grey natural fine powder was created millions of years ago in the Mojave Desert, a compound of trace minerals in their original form that provides a powerful negative ionic charge to attract toxins. Keeping it pure and simple, they do the hard part - harvesting clay directly from the pristine Mojave Desert - so you can enjoy the effortless part: mix with water and use!

Animin is a pure bentonite clay supporting detoxifying your pets and furry friends.

This year it was time for an upgrade in branding to better educate and support its clients all over the world. With it's, newest full re-brand by Pearl Resourcing, ENC is reaching even more customers through online commerce (Shopify and Amazon).


Check out these beautiful new product lines under the brand:

  • MOJAVE PURE for safe detoxification for you and your family

  • ANIMIN for safe detoxification your pets



The new re-brand includes:

  • BRANDING - The creation of a visual story that communicates the natural origin, long lasting passion for health and myriad of product uses was the goal of this online commerce focused re-brand.

  • PACKAGING ARTWORK - Picturesque non-transparent flexible pouch packaging artwork, that tells the story of the clays origin AND clear instructions for every day use. An amber sunrise diffuses the arid terrain of the desert on the 13 oz. Mojave Pure pouch, generating a sense of sound wellness while the 13 oz. Animin pouch assembles a clique of peppy pets.

  • STRUCTURAL PACKAGING - The custom pouch structure was designed to optimize online commerce shipping fees by fitting into fixed by courier boxes WHILE fitting in your cupboard where you will remember your detox regimen.

  • SHOPIFY DESIGN - A robust life filled with vitality is the backdrop of the relaunched Earth’s Natural Clay Shopify website and social media assets.

  • AMAZON DESIGN & LAUNCH - Designed for SEO optimization, branded images and lifestyle photos were curated to help shoppers learn quickly about the ENC brand and its product benefits. You can shop here on Amazon for MOJAVE PURE or ANIMIN.


Earth’s Natural Clay products promote a myriad of health benefits including harmonizing digestion, rejuvenating skin and easing allergies in both humans and in our furry, four-legged companions. This new brand upgrade in the health and beauty category can be purchased on their website (http://earthsnaturalclay.com) AND on their refreshed Amazon website. Bottoms up to beauty from within!


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If you are interested in launching or re-developing your brand on Amazon please contact Pearl Resourcing for a quote today info@pearlresourcing.net


Watch this testimonial and case study by CEO Graham Smith talk about working with Pearl Resourcing.


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