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Pearls of Wisdom
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ChocZero - Spooky Branded Product Line Extension
ChocZero candy is about celebrating the small things and Halloween is no exception. ChocZero trusted Pearl Resourcing to build a cozy branded product line extension for Halloween. The goal is appealing to kids, parents who want something sweet and the kid in all of us. Pearl's team explored custom hand-drawn fonts and built a system of pumpkin personalities that were seasonal but not too scary. Expanding on this with holiday colors to ensure all products under the line look a
Oct 15, 2024


Williams-Sonoma Champagne Truffles - Branded Structural Packaging
Williams-Sonoma (WS) bringing luxury truffles for gifting to their stores and online. Curated by WS in partnership with expert chocolatiers, each truffle is smoothe ganache and a delicate shells using premium Guittard milk chocolate couverture. When luxury mattered, William Sonoma trusted Pearl Resourcing to design their branded structural packaging design and manufacturing. Celebrate in style with our sparkling truffles, delicately infused with Champagne essence and sprinkle
Feb 23, 2024


ChocZero - Amazon's Largest Low Sugar Sweets Company - Re-Brand - Candy Bars
When global agencies made ChocZero feel corporate and unheard, Pearl CPG turned their personality into packaging reality — helping them stay #1 online while breaking into retail with heart. The Challenge ChocZero's packaging design when they came to Pearl Resourcing ChocZero had already built a massive e-commerce presence, becoming the #1 low-sugar chocolate company on Amazon. When it came to branding, they struggled to find a partner who truly understood their audience and v
Dec 24, 2021
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