ChocZero - Spooky Branded Product Line Extension
- Pearl Resourcing
- Oct 15, 2024
- 2 min read
ChocZero candy is about celebrating the small things and Halloween is no exception.
ChocZero trusted Pearl Resourcing to build a cozy branded product line extension for Halloween.
The goal is appealing to kids, parents who want something sweet and the kid in all of us.
Pearl's team explored custom hand-drawn fonts and built a system of pumpkin personalities that were seasonal but not too scary.
Expanding on this with holiday colors to ensure all products under the line look appetizing and uniform to the theme.
Lastly we designed a Halloween haunted house - filled with spooky friends all celebrating the holiday season.
🥛DUNKIES - Halloween
Concept: A sneak peek into CHOCZERO’s R&D kitchen — chocolate sandwich cookies with vanilla frosting, made keto and gluten-free with almond and coconut flour.
Packaging & Positioning: A 12oz decorative tin, offered as a limited-time free gift on orders over $50, inviting customers to give feedback on Version 1.0.
Consumer Experience: A fun, participatory way to engage loyal fans in product development, while still delivering a nostalgic, indulgent Halloween treat.
👻 PEANUT BUTTER FILLD GHOSTS - Halloween
Concept: Bite-sized milk, dark, and white chocolate pumpkins with funny faces, perfect for candy bowls and trick-or-treating.
Packaging & Design: Festive bags designed for sharing, with playful pumpkin characters kids and adults adore.
Consumer Experience: A return of a CHOCZERO classic, brought back by popular demand — these pumpkins continue to be a family favorite.
🏚️ PECAN CLUSTERS in Haunted Mansion Tin - HALLOWEEN
Concept: Milk chocolate–covered pecans filled with sugar-free caramel, inspired by the success of the Rhea Bar.
Packaging & Design: A spooky Haunted Mansion tin featuring ghostly illustrations — designed to be reused or repurposed long after the candy is gone.
Consumer Experience: Seasonal pecans meet indulgent caramel, wrapped in playful, collectible packaging that turns a fall favorite into a keepsake
The Results
Established CHOCZERO as the leader in better-for-you Halloween candy, offering festive fun without the sugar crash. Cozy and fun.
Expanded consumer trust by showcasing transparency (R&D Dunkies release) and authenticity (monk fruit as the sole sweetener).
Delivered eye-catching seasonal packaging that created excitement online and on shelf — from whimsical ghosts to collectible tins.
✨ This Halloween, Pearl Resourcing helped CHOCZERO prove that you can enjoy all the tricks, treats, and chocolate you crave — without the sugar scare.
-------- Buy your own sugar free chocolate for this coming Halloween on ChocZero's website: http://choczero.com.
Interested in having your structural packaging design re-designed? Schedule your discovery call on our website: http://pearlresourcing.net
Comments