ChocZero - Amazon's Largest Low Sugar Sweets Company - Re-Brand - Candy Bars
- Pearl Resourcing
- Dec 24, 2021
- 3 min read
Updated: Aug 24
When global agencies made ChocZero feel corporate and unheard, Pearl CPG turned their personality into packaging reality — helping them stay #1 online while breaking into retail with heart.
The Challenge
ChocZero had already built a massive e-commerce presence, becoming the #1 low-sugar chocolate company on Amazon.
When it came to branding, they struggled to find a partner who truly understood their audience and values.
Agency #1 (U.S. firm): Told ChocZero their look was “too feminine” and dismissed their use of florals — despite the fact that women were their primary buyers.
Agency #2 (Italian global design firm for brands like Nutella): Delivered polished, corporate concepts that stripped away the heart and personality of the brand, making ChocZero's brand feel like another faceless CPG giant.
In both cases, ChocZero felt unheard. Their uniqueness and heart were lost.
The Pearl CPG Approach
When ChocZero partnered with Pearl CPG, everything changed.
Instead of trying to “fix” them, Pearl leaned in and amplified what made ChocZero special: warmth, authenticity, and bold personality.
Pearl used its proprietary BRAND CLARITY process to help them become MORE of who they are.
Keto Bark Rebrand
Pearl embraced the florals, gold accents, and unapologetic personality that ChocZero’s community already loved. A feminine energy and the use of flowers is 100% inline with chocolate (have you ever visited Europe?!).
Adding it as an accept instead of a focal point is a nod to fine chocoalte experience you can expect from bars made from real cocoa and cocoa butter.
The result was packaging that was not only retail-ready but also irresistible on shelf — grabbing attention while still feeling true to the brand’s voice.
With a diversity of flavors - ranging from WHITE, MILK and DARK chocolate base with various inclusions - Pearl created a design language for customers to understand the flavor when side-by-side on a search result on Amazon or on shelf.
Clarity in Education
Pearl highlighted what sets ChocZero apart: their use of 100% natural monk fruit — a premium, low-glycemic sweetener often misunderstood by consumers.
The emotion created with tasting rich flavor was missing in their design. Pearl added waves of chocolate to express the feelings created by a rich bold bite.
Also their diverse flavors were not in consistent locations and clear to customers. Pearl developed a flavor ribbon to make "flavor' easy to find.
Unlike competitors mixing monk fruit with cheaper sweeteners like erythritol or stevia, CHOCZERO could now clearly communicate their authenticity and value.
Pearl also encouraged ChocZero to embrace the transition from "ChocZero Chocolate" to "Premium Chocolate" and also "ChocZero Premium Sweets" because of their expensive ingredients and superior manufacturing process.
They also helped ChocZero imagine the fast approaching future beyond bars of chocolate and keto bark into all sweet snacks.
Candy Line Expansion
With a strong brand foundation, Pearl helped ChocZero successfully launch new products, from chocolate-covered almonds, to the Rhea Bar, to dark, milk and white Peanut Butter Cups.
Rhea Bar
Peanut Butter Cups
Double Dipped Almonds
ROYAL TRUFFLES
Working around RETAIL facing and E-COMMERCE facing packaging - they diversified and revised packaging hierarchy and style guides to work uniquely in each competitive space.
This technique requires care in creating consistency, shelf appeal, and consumer trust to their entire portfolio.
The Result
ChocZero finally had a branding partner that listened and turned their personality into packaging reality.
With Pearl CPG, their products didn’t just look retail-ready — they looked unforgettable.
Retailer buyers became excited to carry their products and sales grew online year over year.
Today, ChocZero continues to dominate e-commerce while confidently expanding into retail, carrying forward the heart and boldness that makes them one-of-a-kind.
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Shop for your own low sugar candy on ChocZero's website: http://choczero.com
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Find your own trusted packaging design agency in Pearl Resourcing! Schedue a 30 minute discovery call on our website: http://pearlresourcing.net
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