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Pearls of Wisdom
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Spreading Joy! with ChocZero
ChocZero launched a new line of spreads and jams, expanding their product offerings. They have partnered with Pearl Resourcing to develop this exciting extension of their brand. Quickly becoming Amazon's leading low sugar brand, ChocZero uses monk fruit and prebiotic fiber to sweeten their treats and allow people to enjoy the traditional desserts they love with less worry about their blood-sugar. Fruity Jams Starting out slowly, ChocZero hired Pearl to launch their line of sw
Nov 3


ChocZero - Christmas & Winter - Branded Product Line Extension
The Challenge ChocZero wanted to expand their seasonal offerings with holiday products that captured the joy of Christmas while staying true to their promise: indulgent chocolate made without added sugar. The goal was to create packaging that felt heart warming, festive and gift-ready — while educating consumers about the unique benefits of monk fruit as a natural sweetener. Pearl’s Solution Pearl Resourcing leaned into the spirit of the season with cozy, fun and story based
Nov 23, 2024


ChocZero - Spooky Branded Product Line Extension
ChocZero candy is about celebrating the small things and Halloween is no exception. ChocZero trusted Pearl Resourcing to build a cozy branded product line extension for Halloween. The goal is appealing to kids, parents who want something sweet and the kid in all of us. Pearl's team explored custom hand-drawn fonts and built a system of pumpkin personalities that were seasonal but not too scary. Expanding on this with holiday colors to ensure all products under the line look a
Oct 15, 2024


ChocZero - Amazon's Largest Low Sugar Sweets Company - Re-Brand - Candy Bars
When global agencies made ChocZero feel corporate and unheard, Pearl CPG turned their personality into packaging reality — helping them stay #1 online while breaking into retail with heart. The Challenge ChocZero's packaging design when they came to Pearl Resourcing ChocZero had already built a massive e-commerce presence, becoming the #1 low-sugar chocolate company on Amazon. When it came to branding, they struggled to find a partner who truly understood their audience and v
Dec 24, 2021
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