ChocZero candy is about celebrating the small things and Halloween is no exception. ChocZero trusted Pearl Resourcing to build a cozy branded product line extension for Halloween. The goal is appealing to kids, parents who want something sweet and the kid in all of us. Pearl's team explored custom hand-drawn fonts and built a system of pumpkin personalities that were seasonal but not too scary. Expanding on this with holiday colors to ensure all products under the line look a
