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Aldi Private Label Water - Branded Product Line Extension & Packaging Design

  • Writer: Pearl Resourcing
    Pearl Resourcing
  • May 2, 2023
  • 1 min read

Updated: Nov 3


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In the United States, ALDI is a popular discount grocery store chain owned by ALDI Süd, one of two separate German companies that originated from the same family.


ALDI operates by offering affordable prices on high-quality, exclusive-brand products in a no-frills, efficient store format.


Offering family friendly prices on branded and store owned brand items - people trust Aldi in the USA for great quality and value.


Aldi Private Label beverage team trusted PEARL RESOURCING to honor their existing store branding and create a beverage product line extension. Using their store brand private label brand, Pearl was hired to design packaging for their PH 9.5+ alkaline water (available in the WEST COAST stores).

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Focusing on functional fitness, Pearl Resourcing designed sporty options with red, black and minimalism.


pH 9.5 water is an alkaline water with a pH level of 9.5, meaning it is more basic than neutral water (pH 7).


This type of water is often purified through ionization processes that add alkaline minerals, creating a smooth taste.


Pearl is a proud trusted partner of store owned brands across the USA.


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Interested to get your own PH 9.5 Alkaline Water by Pure Aqua? Shop Aldi stores in California.

Interested in having your branded packaging design created by a trusted partner? Schedule a 30 MINUTE DISCOVERY CALL on our website: http://pearlresourcing.net



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