Solluna - Skincare - Branding

Pearl Resourcing
May 26, 2023
2 min read

Updated: Nov 3

Solluna by Kimberly Snyder has launched it's new Skincare Solutions.

Kimberly Snyder, C.N. is the nutritionist and multi-time New York Times and award winning Amazon best-selling author of The Beauty Detox Solution, The Beauty Detox Foods and The Beauty Detox Power and Radical Beauty, co-authored with Deepak Chopra.

Feel good and look ageless with Solluna’s Feel Good Skincare System!

Launching her skincare line based on vegan, minimalist and effective, giving you visible results with the fewest amount of products.

Solluna's small batch natural skincare line is certified cruelty free, non toxic, vegan, paraben & phthalate free, gluten free, Non-GMO, made with organic & 100% plant-based ingredients, and made in the USA.

BRAND CONSISTENT BEAUTY PACKAGING

Pearl Resourcing was trusted as proud partner to design this branded product line extension to the Solluna Skincare System.

Our goal was to maintain the spirit of the original brand but giving life to sunny designs that will warm your bathroom sink.

To start with BRANDING - we initiated the the project looking at the target customer base - who values natural, clean and radiant.

To start we had to find the correct bottles. Working under our STRUCTURAL SOURCING service sourced structural packaging that burnished burnt orange copper tones to wam up the packaging and stand out.

Pearl next launched PACKAGING ARTWORK phase to design labels to embody the colors of the sun, sky, water and earth at sunset.

Focusing on a fun spirit we used vintage fonts and inverted the color to make each label feel unique and clear how to use.

Bringing these ideas to market, Pearl MANUFACTURED the packaging and delivered to their factory.

Lastly, curating 3d mock-ups to capture the warmth of each product for their SHOPIFY website and Amazon listing, Pearl curated SALES MATERIALS to match the brand.

GIFT PACKGING

Online fans often want the whole package! Kimberly launched her gift box to feature all items in the line with mail-order giftable packaging.

HEALTH BALM

After the successful SKINCARE system, Solluna launched it's next product on the line and asked PEARL RESOURCING to design the packaging.

The Solluna healing balm is specially curated with plant based ingredients to hydrate, soothe and heal.

Embracing warm pink gradients and bright color blocks of pink and burnt orange - Pearl designed this product line extension to be familiar to the brand but stand on it's own.