S'mallows Franchise - Low Sugar Marshmallows by ChocZero
- Pearl Resourcing

- Sep 7, 2023
- 2 min read

The campfire is calling and ChocZero heard the crackling call! Launching low sugar marshamllows, they called their trusted branding and packaging design agency Pearl Resourcing to help them launch this new product line.
Playing with fun names and curating a concept all it's own, Pearl Resourcing christened their new line "S'Mallows."
Starting off in bags these vanilla flavored pillows of goodness became instant best sellers on Amazon and their Shopify page.
These bags were next changed to a box to be safer to ship with other ChocZero products and help customers get the best rates on shipping.
UNICORN S'MALLOWS
Quick to follow came unicorn inspired S'Mallows that could be enjoyed like a fluffy candy. Twists of pink, yellow and blue (all naturally colored of course) you get a "rainbow-d" braid of fluffy happy candy in each bite.
MINI S'MALLOWS
Large marshmallows are perfect for campfires but how can we neglect our cups of hot chocolate?
ChocZero launched mini's of their vanilla flavored big's - looking for more color and fun to attract the younger audience.

FREEZE DRIED S'MALLOWS
When it's addicting candy you know that it will taste even better freeze dried. ChocZero next launched their own crunchy S'Mallows in buckets small and large. These little bites are easy to eat as a snack or on top of low sugar cereal.
S'Mallows Fluff Spread
A marshmellow texture can't be beat and ChocZero made it easy to spread. Stick your knife in the jar and pull out gooey and delicious low sugar S'Mallow spread.
To maintain the brand identity, Pearl combined the SPREADs product line and the S'Mallows product line to create an adorable and memorable Fluff Spread.
S'Mallows Bars
Since marshamllow and caramel are notorious candy bar parners, ChocZero launched their S'Mallow Bars as a limited edition to test out their version with customers.
Leaning on the OLD FASHIONED nostalgia for their first launch the bars came in tins with a sleeve.

After selling out they decided to make it a permenant item on their line. Pearl Resourcing combined the nostalgia candy bar packaging design and the S'Mallows line to make iconic S'Mallows Bars packaging.
What else is next for the S'Mallows franchise at ChocZero? You'll have to wait and see!
The best place to watch is on their website: http://choczero.com.
Consider Pearl Resourcing as your trusted partner to brand product line extensions. Schedule a 30 minute discovery call on our homepage: http://pearlresourcing.net.

























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