#brandowner

Oct 30, 2019

3 Ways Packaging Can Naturally Increase Shelf Life (Food and Beverage)

How can packaging improve your product shelf life?... Naturally?! Believe it or not but it's packaging! Let's talk about 3 ways packaging can NATURALLY help increase the shelf life of your product in this short 5 minute video or read the executive summary below. If you manufacture food or beverage products for retail you care about shelf life! There are chemical ways to get shelf life - preservatives... but they aren't natural. What if there were ways to get shelf life natur

Oct 21, 2019

Brand and Website Redesign For Earth's Natural Clay

Beauty and wellness originate from within which is why what you put in your body can matter more than what you put on it. How will you detox? Earth's Natural Clay (ENC) brand has been providing calcium bentonite clay powder as a detoxifying resource since 2005 for internal and external use. This grey natural fine powder was created millions of years ago in the Mojave Desert, a compound of trace minerals in their original form that provides a powerful negative ionic charge to

Oct 16, 2019

ADVICE: Designing Efficient, Indestructible & Impactful E-Commerce Packaging (Posted on ECRM BLOG)

Written for ECRM and 1st posted their Blog on 10/16/19. Most emerging brands get their start selling online, typically via Amazon as well as their own ecommerce site. This is how they build a track record that they can reference when pitching a brick-and-mortar retailer in an effort to ultimately get their product onto retail shelves. Because of this, it’s important to ensure that the packages and their contents – your products – arrive in one piece, with minimum cost to your

Sep 11, 2019

ADVICE: The Four Areas To Focus On When Launching Your Apparel Brand

We put our pants on one leg at a time like everybody else, but have you ever wondered how to make your own clothing line? Sure, the tag might say Made in India, but those threads have an origin story few people ever consider. In the latest video posted on Start To Sold YouTube channel, Emily Page, CEO of Pearl Resourcing, interviews garment guru (and one half of the powerhouse couple) behind fashion consulting company Imaginary Concepts, Michael Lew. In the 50 minute intervie

Jul 11, 2019

ADVICE: How to Keep Your Co-Packers and Vendors From Stealing Your Ideas

As a brand owner who is sourcing co-packers and pitching vendors, it is perfectly understandable to be apprehensive about releasing your carefully crafted and tested ideas out into the universe. The consumer goods game can be cutthroat - the struggle is real, and the fear is legit. Knowing how to arm yourself properly is key to thwarting concept capers. Below is practical and effective advice to consider when protecting what is yours. 1.) Sign an NDA A non-disclosure agreemen

Jul 2, 2019

ADVICE: THE #1 STEP IN NAILING YOUR RETAIL SALES BUYER MEETING

Sales meeting jitters can happen anytime with anyone. You want to be a hit! Take a deep breath and remember that your CRUCIAL key for retail buyer sales meeting success is building rapport (trust and likability). Below are some essential ways to build rapport in your next retail sales buyer meeting. 1. Body Language You can begin to establish rapport without even uttering a single word – magic trick!? Just kidding, it starts subliminally with your body. The following practice

Jun 13, 2019

ADVICE: How to Respond When a Retail Buyer Asks For Pricing at a Trade Show

Look, it can be nerve-racking when a buyer cuts to the chase and asks for the price of your physical product. You usually need more information in order to give them an accurate quote - if you provide pricing that is too low you lose money; too high and you could lose potential business. What is the best way to navigate the "how much does it cost" quagmire? Here are 3 things to consider when replying in order to secure that sale: 1) TAKE IT AS A COMPLIMENT AND A BUYING SIGNA

May 19, 2019

WEBINAR: How to Design Retail Private Label Packaging That Sells (Fri, May 25, 2019 12:30 PST)

This LIVE FREE webinar by Emily Page from Pearl Resourcing is all about designing retail private label packaging that sells. In this fun and to-the-point 50 minute session you will review the essentials - what #KobeBryant says masters should practice every day - fundamentals of success! But specifically we will talk the fundamentals of #privatelabel product development and sales success! <<<<<RSVP HERE: https://www.bigmarker.com/pearl-resourcing1/Private-Label-Packaging-Retai

Mar 1, 2019

ADVICE: What's the #1 Thing That Should Drive Your Priorities Today?

By Emily Page 2/27/2019 As a brand owner, you have a million competing priorities. When you sit down to create your "TO DO" list how do you identify the priority? Is it by focusing on the largest burning raging fire emergency? Or do you pick the creative fun product development that gets you jazzed up like imaging and sourcing the next SKU on your product line? I believe your #1 priority should be determined by asking yourself the question: "What can I do today to drive our s

Jun 25, 2018

ADVICE: How & Why To Develop Packaging Line Extensions

Video interview of Emily Page, CEO of Pearl Resourcing by Joe Tarnowski at ECRM October 15,2018 Let's talk "'How and Why' To Do A Line Extension" with infamous Joseph Tarnowski (the guy who knows everyone who is anyone in retail) of ECRM. In this brief video we'll share tips related to line extensions that actually lead to sales (in the least expensive way possible). https://youtu.be/1ymtwDJop7c Video Transcript: How & Why To Develop Packaging Line Extensions (YouTube) Joe Ta

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