ChocZero candy is about celebrating the small things and Halloween is no exception. ChocZero trusted Pearl Resourcing to build a cozy branded product line extension for Halloween. The goal is appealing to kids, parents who want something sweet and the kid in all of us. Pearl's team explored custom hand-drawn fonts and built a system of pumpkin personalities that were seasonal but not too scary. Expanding on this with holiday colors to ensure all products under the line look a

When global agencies made ChocZero feel corporate and unheard, Pearl CPG turned their personality into packaging reality — helping them stay #1 online while breaking into retail with heart. The Challenge ChocZero's packaging design when they came to Pearl Resourcing ChocZero had already built a massive e-commerce presence, becoming the #1 low-sugar chocolate company on Amazon. When it came to branding, they struggled to find a partner who truly understood their audience and v