Creative Packaging Design Tips for E- Commerce Brands
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This article was first published on RANGEME (February 6, 2020) and ECRM (January 22, 2020). Today’s consumer shops both online and in brick and mortar stores. If you are a direct-to-consumer brand that’s looking to get on the shelves, such as many brands on RangeMe that are heading to their first tradeshow like ECRM looking to get into retail, it’s important to realize packaging that works on an e-commerce platform won't always translate to success in physical stores. In bric


- Jan 17, 2020
Why Are These Identical Products Priced Differently?!
What is the difference between these 2 products I just purchased on Amazon? Both bottles of 16.9 oz of #drinkingwater are from well known #brands like Nestlé & VOSS Artesian. Both are in plastic bottles & sold all over the world... but have you noticed the price difference? 🙀The #Nestle x 24 pack is $9 and the #VOSSWater x 24 pack is $30. Why? The water volume is identical and is the quality that dramatically different? Why?!?! Most people would quickly reply “It’s the brand


- Jul 11, 2019
ADVICE: How to Keep Your Co-Packers and Vendors From Stealing Your Ideas
As a brand owner who is sourcing co-packers and pitching vendors, it is perfectly understandable to be apprehensive about releasing your carefully crafted and tested ideas out into the universe. The consumer goods game can be cutthroat - the struggle is real, and the fear is legit. Knowing how to arm yourself properly is key to thwarting concept capers. Below is practical and effective advice to consider when protecting what is yours. 1.) Sign an NDA A non-disclosure agreemen


- Mar 1, 2019
ADVICE: What's the #1 Thing That Should Drive Your Priorities Today?
By Emily Page 2/27/2019 As a brand owner, you have a million competing priorities. When you sit down to create your "TO DO" list how do you identify the priority? Is it by focusing on the largest burning raging fire emergency? Or do you pick the creative fun product development that gets you jazzed up like imaging and sourcing the next SKU on your product line? I believe your #1 priority should be determined by asking yourself the question: "What can I do today to drive our s


- Feb 25, 2019
ADVICE: 5 Things You Did Not Think About The Last Time You Ordered Packaging
If just ordered packaging here are 5 things you probably didn't think about but should of: 1) Your packaging structure and artwork will directly effect your sales. Invest in looking good to get sales.
If you're using cheap materials, nonexistent brand guidelines, and sloppily executed packaging artwork you might feel like you're being a brand hero and saving money. The problem is customers will see this and NOT buy your product no matter how great it is. It takes so much wo


- Dec 6, 2018
PRESS: Merry Sweetsmas! Give the Gift of Lolli and Pops - packaging by Pearl Resourcing
Holiday nerves are subdued, and "To-Do" lists effortlessly crossed off as you will be the life of the office party with the chic, edible ensembles of the Lolli and Pops Holiday Corporate Gift Box sets. You can buy a pre-wrapped beautiful gifts fast online and select fast or affordable delivery. You will feel proud of anything you buy because of the care and attention to detail put into the ingredients of each candy and the packaging it arrives in. Kindle some White Elephant g


- Dec 4, 2018
EVENTS: 2019 ECRM Summit: Emily Anne Page Presents on Product Development & Packaging Strategies
We are proud to announce that Pearl Resourcing's CEO, Emily Page, will be a guest speaker at the 2019 ECRM Store Brand's Leadership Summit! While presenting on "Product Development & Packaging For Success at the Shelf," Emily will also address questions on trends for creating sales with packaging in the categories of Health & Beauty Care, Center Store Foods and Perimeter Foods. This ECRM Summit is a great opportunity to network with peers and industry experts, and to take par

- Oct 15, 2018
ADVICE: Quick Tips To Extend Shelf Life With Packaging (filmed at ECRM with Joe Tarnowski)
By Emily Page, October 15, 2018 Joe Tarnowski and Emily Page are passionate about product development and have quick advice for entrepreneurs on how to use packaging to extend shelf life. After you get the gist of these 4 natural methods, you can reach out to your packaging supplier to find the best application to your product. VIDEO TRANSCRIPT FILMED AT ECRM OCTOBER 2018: Quick Tips For Beginings To Extend Shelf Life With Packaging Joe Tarnowski: Hey guys, I'm back with Emi


- Jun 25, 2018
ADVICE: Packaging For Big Box Stores
Podcast interview of Emily Page by Tim Bush for ON THE SHELF: Getting Into Big Box Retail I imagine that Tim Bush, like me, actually enjoys spending a Saturday walking the crowded isles of Costco because he LOVE'S big box stores and the strategy behind getting a product selling on the shelf. Just as much as I love packaging. You can hear our enthusiasm for the PHILOSOPHY of packaging spark during our conversation on Tim's podcast: "ON THE SHELF: How To Get Your Products Into


- Jun 25, 2018
ADVICE: How & Why To Develop Packaging Line Extensions
Video interview of Emily Page, CEO of Pearl Resourcing by Joe Tarnowski at ECRM October 15,2018 Let's talk "'How and Why' To Do A Line Extension" with infamous Joseph Tarnowski (the guy who knows everyone who is anyone in retail) of ECRM. In this brief video we'll share tips related to line extensions that actually lead to sales (in the least expensive way possible). https://youtu.be/1ymtwDJop7c Video Transcript: How & Why To Develop Packaging Line Extensions (YouTube) Joe Ta

- Jan 17, 2018
ADVICE: Will you make an effective retail sales strategy this year? (YouTube)
Start To Sold Video For CPG Start-Ups: Creating a Packaging Strategy That Sells Product You know you have an important trade show coming up and you could meet a buyer for a HUGE retail chain that could change your life if you are prepared for that sales pitch... when you're busy running product development sales for a huge brand OR leading a start-up you barely have time to sleep, let alone think through how these differences should apply to your brand. Oftentimes sales flat-
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