ADVICE: WHY A PRODUCT LINE EXTENSION SHOULD BE PART OF YOUR WINNING SALES STRATEGY
Variety is the spice of life - it can also be the life of your spice brand. For most brand owners getting just ONE product off the ground is
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- Jul 11, 2019
ADVICE: How to Keep Your Co-Packers and Vendors From Stealing Your Ideas
As a brand owner who is sourcing co-packers and pitching vendors, it is perfectly understandable to be apprehensive about releasing your carefully crafted and tested ideas out into the universe. The consumer goods game can be cutthroat - the struggle is real, and the fear is legit. Knowing how to arm yourself properly is key to thwarting concept capers. Below is practical and effective advice to consider when protecting what is yours. 1.) Sign an NDA A non-disclosure agreemen
- May 27, 2019
3D Mockups of Solluna Feel Good Supplements Show Bold Colors & Unique Branded Photography
Solluna Feel Good Supplements by Kimberly Snyder (Health Influencer and Author) are specially formulated to make sure you feel good inside and out. The best way to begin to optimize your gut health and start your "Beauty Detox" is with daily health rituals that include supplements like: Probiotics, Detoxy, and Digestive Enzymes. Kimberly's New York Times Best Selling book series "Beauty Detox" covers the basics of healthy eating to cause your skin to radiate inside out and ex
- May 26, 2019
PRESS: World Brand Society Features Solluna for Excellence In Design
Delighted to share that Solluna by Kimberly Snyder - Skincare Solution artwork was selected to be featured by World Brand Design Society! #WBDS highlights exceptional global consumer packaging and corporate brand design and brings the #CPG and design community closer together. So a nod from them is a wonderful compliment! Check out their blog post below to see the community and admire Solluna's Malibu sunset at the beach inspired packaging artwork. If you want to view this be
- May 2, 2019
Lolli and Pops Launches Signature Truffle Library Exploring Exquisite Flavor Pairings
To be told you are beautiful inside and out is up there with the most desirable compliments. Sweet and delightful to the core with a chic and polished appearance; we aren’t describing the girl next door, but Lolli & Pops’ newest addition to their confectionery clan: The Signature Truffle Library. Indulge in an enticing array of flavors nestled inside strikingly beautiful marble patterned boxes with elegant gold accents. Whether you chose one flavor or the entire 12-flavor col
- May 2, 2019
Bon Bon Appétit! Lolli and Pops Selector Gift Box, the Perfect Gift!
Transport yourself to the French Royal courts of gilded gold and lavish tapestries with the 2019 Lolli and Pops Signature Bon Bon Collection. Six decadent bon bons are displayed in each elegant box – enjoy one flavor or mix and match with the gift-able Selector Display Box that holds 3 small bon bon boxes. These polished parcels are bold in emerald, teal and cream entice with chocolate dipped flavors ranging from Red Velvet to Bananas Foster to Sea Salt Caramel. At your next
- Mar 1, 2019
ADVICE: What's the #1 Thing That Should Drive Your Priorities Today?
By Emily Page 2/27/2019 As a brand owner, you have a million competing priorities. When you sit down to create your "TO DO" list how do you identify the priority? Is it by focusing on the largest burning raging fire emergency? Or do you pick the creative fun product development that gets you jazzed up like imaging and sourcing the next SKU on your product line? I believe your #1 priority should be determined by asking yourself the question: "What can I do today to drive our s
- Feb 25, 2019
ADVICE: 5 Things You Did Not Think About The Last Time You Ordered Packaging
If just ordered packaging here are 5 things you probably didn't think about but should of: 1) Your packaging structure and artwork will directly effect your sales. Invest in looking good to get sales.
If you're using cheap materials, nonexistent brand guidelines, and sloppily executed packaging artwork you might feel like you're being a brand hero and saving money. The problem is customers will see this and NOT buy your product no matter how great it is. It takes so much wo
- Jan 31, 2019
Equilibrio Pre-Natal Massage in San Diego - New Website and Branding
One of the sweetest moments of your life - when you begin the process of tenderly caring for little ones, you so often need to be taken care of yourself! Equilibrio massage therapists are pregnancy specialists who insist on taking care of you, so you can relax, feel comfort and health. Their expertise is science-based prenatal and post partum massage geared to give you both comfort and safety. They also offer courses for moms and dads to give your newborns back massages and
- Jan 15, 2019
Valentine's Day Gift Ideas! Lolli & Pops Save's The Day!
It's easy to worry about what to send to your sweetheart to make sure they know how much you care! What will you give your #Valentine on #VDAY?! Lolli and Pops (http://lolliandpops.com) has breathtaking curated gifts with perfect pairings of candy and color to make your Valentine feel #ohsospecial. You can order online for easy, stress free delivery which includes a customizable note OR walk into a local store to pickup a custom collection of sweets! We're sharing this secret
- Dec 12, 2018
AWARD: "Most Effective Use of Design and Structure" in the metal category - BRAND PACKAGING Magazine
BNP Media's BRANDPACKAGING Magazine's "Design Gallery '18" honors packaging that most effectively uses design and structure to tell a brand’s story and connect with consumers. Guess who was selected in the metal and can category for structural and visual design?... our client Jocko White Tea (http://jockowhitetea)! You can see the magazine here: http://digital.bnpmedia.com/publication/?i=548331 Jocko White Tea was created by Jocko Willink, a retired Navy Seal commander, autho
- Dec 6, 2018
PRESS: Merry Sweetsmas! Give the Gift of Lolli and Pops - packaging by Pearl Resourcing
Holiday nerves are subdued, and "To-Do" lists effortlessly crossed off as you will be the life of the office party with the chic, edible ensembles of the Lolli and Pops Holiday Corporate Gift Box sets. You can buy a pre-wrapped beautiful gifts fast online and select fast or affordable delivery. You will feel proud of anything you buy because of the care and attention to detail put into the ingredients of each candy and the packaging it arrives in. Kindle some White Elephant g
- Dec 4, 2018
EVENTS: 2019 ECRM Summit: Emily Anne Page Presents on Product Development & Packaging Strategies
We are proud to announce that Pearl Resourcing's CEO, Emily Page, will be a guest speaker at the 2019 ECRM Store Brand's Leadership Summit! While presenting on "Product Development & Packaging For Success at the Shelf," Emily will also address questions on trends for creating sales with packaging in the categories of Health & Beauty Care, Center Store Foods and Perimeter Foods. This ECRM Summit is a great opportunity to network with peers and industry experts, and to take par
- Nov 13, 2018
Blood Sugar Boss Influencer Publishes New Book - DHJ
At first glance health coach and yogi, Lauren Bongiorno, presents as all brawn, beauty and brains. You would never know she suffers from a chronic condition: Type I Diabetes. There is no cure, and the endgame of successful management is maintaining healthy blood sugar levels - known as A1C - which are tested by an endocrinologist every 3 months. Being reduced to a number can make patients like Lauren feel that the diabetes mindset is overwhelming and out of their control. She
- Nov 11, 2018
Discipline Equals Freedom for Jocko Podcast - Tumbler
Discipline Equals Freedom ⚡️This 30 oz stainless steel tumbler in matte black is debossed to remind you what you need to hear today while you're getting after it. For any fan of JOCKO PODCAST, you will appreciate the voice of producer Echo Charles... who explains: Keeps hot things hot and cold things cold. Black on black. Obviously. You now have #noexcuses⚡️- be “Up Before the Enemy." Available for sale on http://jockostore.com. -------------------------------------- Structur
- Oct 16, 2018
Exclusive Best Seller on Amazon* 2018 Bonne Maman Advent Calendar
We did it again! This year's Exclusive 2018 Bonne Maman Advent Calendar is an adorable way to count down to the holidays! With 24 mini jams and honeys hidden behind each door you will find a fun way to enjoy breakfast and build excitement for the end of 2018. This adorable calendar is already a #1 Best Seller on Amazon in the Jam's, Jelly's Categories and last year we sold out before December even arrived! If you want to have this sweet surprise to warm your home, order yours
- Oct 15, 2018
ADVICE: Quick Tips To Extend Shelf Life With Packaging (filmed at ECRM with Joe Tarnowski)
By Emily Page, October 15, 2018 Joe Tarnowski and Emily Page are passionate about product development and have quick advice for entrepreneurs on how to use packaging to extend shelf life. After you get the gist of these 4 natural methods, you can reach out to your packaging supplier to find the best application to your product. VIDEO TRANSCRIPT FILMED AT ECRM OCTOBER 2018: Quick Tips For Beginings To Extend Shelf Life With Packaging Joe Tarnowski: Hey guys, I'm back with Emi
- Jun 25, 2018
ADVICE: Packaging For Big Box Stores
Podcast interview of Emily Page by Tim Bush for ON THE SHELF: Getting Into Big Box Retail I imagine that Tim Bush, like me, actually enjoys spending a Saturday walking the crowded isles of Costco because he LOVE'S big box stores and the strategy behind getting a product selling on the shelf. Just as much as I love packaging. You can hear our enthusiasm for the PHILOSOPHY of packaging spark during our conversation on Tim's podcast: "ON THE SHELF: How To Get Your Products Into
- Jun 25, 2018
ADVICE: How & Why To Develop Packaging Line Extensions
Video interview of Emily Page, CEO of Pearl Resourcing by Joe Tarnowski at ECRM October 15,2018 Let's talk "'How and Why' To Do A Line Extension" with infamous Joseph Tarnowski (the guy who knows everyone who is anyone in retail) of ECRM. In this brief video we'll share tips related to line extensions that actually lead to sales (in the least expensive way possible). https://youtu.be/1ymtwDJop7c Video Transcript: How & Why To Develop Packaging Line Extensions (YouTube) Joe Ta
- Apr 23, 2018
ADVICE: How to maximize product sales across all channels with packaging and branding
Interview by Hannah Esper and published in New Hope Network 4/14/2019 https://www.newhope.com/branding-and-marketing/how-maximize-product-sales-across-all-channels-packaging-and-branding Packaging decisions are among the most important you’ll make as a CPG brand—realistically, you have a mere few seconds to capture consumers’ attention as they browse store shelves. And now the shelves are increasingly becoming screens, adding another layer of complexity. So how can you grab t
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