ChocZero candy is about celebrating the small things and Halloween is no exception. ChocZero trusted Pearl Resourcing to build a cozy branded product line extension for Halloween. The goal is appealing to kids, parents who want something sweet and the kid in all of us. Pearl's team explored custom hand-drawn fonts and built a system of pumpkin personalities that were seasonal but not too scary. Expanding on this with holiday colors to ensure all products under the line look a

Albanese is world famous - especially in the USA. American confectionery manufacturer founded in 1983 in Merrillville, Indiana and is known for its wide variety of gummies, chocolates, and other candies, including its popular 12 Flavor Gummi Bears. Albanese has won several awards for product innovation and quality, including being recognized as the "World's Best" gummi, a title they have held since 2000. Selling in stores all over the USA with their gummies, they also famous

When global agencies made ChocZero feel corporate and unheard, Pearl CPG turned their personality into packaging reality — helping them stay #1 online while breaking into retail with heart. The Challenge ChocZero's packaging design when they came to Pearl Resourcing ChocZero had already built a massive e-commerce presence, becoming the #1 low-sugar chocolate company on Amazon. When it came to branding, they struggled to find a partner who truly understood their audience and v