Written by Joe Tarnowski of ECRM 7/13/20 based on an interview with Emily Page Unless you are looking only to win awards, the true test of effective packaging design is how it makes the product jump out on the shelf and – ultimately – into the consumer’s shopping cart. Yet many packaging designers fail to take this fact into consideration, and don’t test their designs on an actual store shelf next to competing products. After all, your product will not be sitting alone on the

If you’re feeling worried, overwhelmed, confused, or scared as a business owner or executive because of the uncertainty in the global economy with the COVID19 outbreak - you are not alone. What can we do in this moment of crises to lead ourselves and break free from these feelings so we can make decisions about our future? When I am worried, I use this critical thinking tool to remain calm and plan for the future, and I hope it will help you too. You start by breaking down wh

Miel Labonte makes sweet and pure honey's in Canada. Their latest giftable honey jars 2.2 lb/ 1 kg packaging and artwork by Pearl Resourcing for their TJX companies project is light and sweet... Just like the honey inside the jar! The design direction was picked by Evy Remedios, who leads the sales charge for Miel Labonte. His vision was to serve the shopper at TJX - who seek unique and premium products for gifting or home decor. The design Pearl created is meant to be adorab

If you're like me, you're #TYPEA go-getter, who doesn't like to give up, and sets ambitious goals. Buuuuut when I look back on past new years resolutions I see goals I not only didn't hit but some I totally gave up on discouraged Are you the same? Let me share with you a 5 minute story of when I learned WHY I wasn't completing some of my goals when I learned to run. Through practice I went from running n exhaustingly slow 1/2 mile... to completing 1 whole mile... to running 5

By Kat Reyes and Emily Page “I’m a busy emerging brand - why the heck should I care about brand consistency? I only care about speed to market on artwork and keeping things cheap! And design consistency slows things down and takes a lot more money!” We hear this said and implied at times when talking to product brand owners and we want to be sure EVERYONE understands how good BRANDING will move the needle of sales and value for your product!" What is a brand for physical prod

How can packaging improve your product shelf life?... Naturally?! Believe it or not but it's packaging! Let's talk about 3 ways packaging can NATURALLY help increase the shelf life of your product in this short 5 minute video or read the executive summary below. If you manufacture food or beverage products for retail you care about shelf life! There are chemical ways to get shelf life - preservatives... but they aren't natural. What if there were ways to get shelf life natur

Pearl Resourcing designs and launches new Charcoal House Amazon store.

Variety is the spice of life - it can also be the life of your spice brand. For most brand owners getting just ONE product off the ground is

Sales meeting jitters can happen anytime with anyone. You want to be a hit! Take a deep breath and remember that your CRUCIAL key for retail buyer sales meeting success is building rapport (trust and likability). Below are some essential ways to build rapport in your next retail sales buyer meeting. 1. Body Language You can begin to establish rapport without even uttering a single word – magic trick!? Just kidding, it starts subliminally with your body. The following practice

Look, it can be nerve-racking when a buyer cuts to the chase and asks for the price of your physical product. You usually need more information in order to give them an accurate quote - if you provide pricing that is too low you lose money; too high and you could lose potential business. What is the best way to navigate the "how much does it cost" quagmire? Here are 3 things to consider when replying in order to secure that sale: 1) TAKE IT AS A COMPLIMENT AND A BUYING SIGNA