top of page

Jocko Willink on the Origin of His Infamous Jocko White Tea

Ever wonder what the story is behind the launch of Jocko White Tea? Check out this interview with Jocko Willink and ECRM's Joseph Tarnowski about the launch of Jocko White Tea Pomegranate into retail!

Shot on location at ECRM’s Natural, Organic & Specialty Foods session, we talk about why Jocko Willink decided to create his signature organic iced tea and dry tea. It's naturally zero-sugar and low calorie so it's good for you but still able to give you the antioxidants and light caffeine to help you GET AFTER IT.

About Jocko Willink

Jocko Willink spent 20 years in the SEAL Teams, starting as an enlisted SEAL and rising through the ranks to become a SEAL officer. As commander of SEAL Team Three’s Task Unit Bruiser during the battle of Ramadi, he orchestrated SEAL operations that helped the “Ready First” Brigade of the U.S. Army’s First Armored Division bring stability to the violent, war-torn city. Task Unit Bruiser became the most highly decorated Special Operations Unit of the Iraq War. 

Willink's latest book, The Dichotomy of Leadership, co-authored with Leif Babin and set to be released later this month, the authors explain the power inherent in the recognition of the fine line that leaders must walk, often balancing between two seemingly opposite inclinations -- such as the concept that a good leader must also be a good follower. It is with the knowledge and understanding of this balance that a leader can most effectively lead, accomplish the mission and achieve the goal of every leader and every team: Victory.

If you're interested in giving this iconically pink refreshing beverage a try, you can buy it on Amazon here:


bottom of page