Bixby Chocolate Maine's Best Chocolate - Re-Brand by Pearl Resourcing

You haven't heard of BIXBY Chocolate - Maine's best?! By chocolatier Kate McAleer

Bixby Chocolate was founded by Kate McAleer with her mother Donna McAler.

Kate represents a new breed of young entrepreneurs who are breaking with the traditional career path with a renewed American spirit that drives them to create new businesses that are socially responsible while incredibly supportive of local communities.

Kate's life experiences have shaped every aspect of the Bixby Chocolate manufacturing company.

The greatest inspiration for her recipes has been her strong, intimate relationships with family and community in addition to an active, health-conscious lifestyle. In true small business style the entire family gets involved in busy seasons to keep the orders being shipped out across the nation.

Bixby's Bon Bon's Blow Your Mind.

As a regionally prized and famous brand for the best sea salt caramels in Maine, people seek out these salty chewy bites to experience the East Coast. With fans amongst the "yachtees," lobstermen, vacationers, tourists and locals - the love of quality rich chocolate units us all.

TIME FOR A RE-FRESH

Kate & Donna hired Pearl Resourcing to help take their historical family brand to a new retail ready level.

Their logo was based on a family name and book cover and had a classic look and history they didn't want to abandon.

How could they maintain nostalgia but step into a new era?

The Old Logo was warm and historic - Bixby Co. Craft Candy Snack Bar

Pearl Resourcing advised they change their name from Bixby Co (http://bixbyco.com) to Bixby Chocolate (http://bixbychocolate.com) to make it easy for people to remember. After our research we found there are many Bixby Companies in other industries making it hard for customers to find their website or know what they offer.

Their illustrative logo was beautiful but hard to read. Pearl Resourcing preserved their original logo but helped to make it easier to read by removing some of the distracting elements. Lastly we recommended adding a creative script text to write out the name (making it easier to remember and understand) and explaining what their primary focus of expertise is: Chocolate.

The NEW logo created by Pearl Resourcing is clear and maintains their history.

EMBRACING OUR HERITAGE

Pearl also reinforced their New England heritage as a point of difference. Pulling elements of the of rolling ocean (visible also in their historic book cover) by pulling the pattern into subtle elements in the packaging and background. We also removed the octopus (reserved for special accents in the future) but kept the waves to nod to the literary history of the crab fisherman and lobster trappers in Maine.

Embracing the New England element further we defined the color pallet with bold colors like dark blue, white and red iconic of the area. We also added brighter accents which reflect the vibrant soul of the female founder Kate and her mother Donna who is a business partner.

GIFTING FROM THE HEART

Focusing on GIFTABLE element of their products we refined and simplified giftable packaging to let the chocolate and candy be the star.

MAINE IS ICONIC

Bixby's is beyond creative with unique seasonal flavors in their bars and bon bone that melt in your mouth. Summer ingredients include Maine blueberry or honey. Plus a "chocolate" molded lobster dinner made of premium chocolate which is a memorable and fun gift.

Maintaining our heritage but clarifying it to the next generation keeps the story and lore that our memories are built on. Bixby Chocolate keeps this in their story for a more powerful brand.

Pearl re-assured their iconic Maine inspired chocolate gifting is a powerhouse for their brand - encouraging them to continue to let this be "anchor" for SEO and memorable positoning for customers.

Sending their bon bons to a loved one is like sending them a quick trip to view the lighthouse and crashing waves you can find on the coast of Maine.

Bixby's is famous for Bon Bon's, Bars, Brittles, Bites, Bark and Baking Chocolates. Kate makes unique partnerships with local Maine brands with partnerships that set her apart.

Bixby's is famous for Bon Bon's, Bars, Brittles, Bites, Bark and Baking Chocolates.

After analyzing the key elements of their brand we re-designed their Shopify website to increase search and shopability and embrace their NE charm. We create PRODUCT categories, emphazied gifting and taught customers about their best sellers.

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We love partnering with passionate founders like BIXBY'S CHOCOLATE. Interesting in tasting these delicious flavors?

Learn more about their story and taste their amazing chocolate: http://bixbychocolate.com

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Packaging design by Pearl Resourcing. Services include:

1. Growth Consulting (growth strategy, market research)

2. Branding (brand up-level)

3. Structural Design

4. Packaging Artwork

5. Mass Production (boxes forthcoming)

6. Sales Collateral (website & sales sheets)

   
   

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