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ADVICE: The Four Areas To Focus On When Launching Your Apparel Brand

We put our pants on one leg at a time like everybody else, but have you ever wondered how to make your own clothing line? Sure, the tag might say Made in India, but those threads have an origin story few people ever consider.

In the latest video posted on Start To Sold YouTube channel, Emily Page, CEO of Pearl Resourcing, interviews garment guru (and one half of the powerhouse couple) behind fashion consulting company Imaginary Concepts, Michael Lew. In the 50 minute interview the walk current and future brand owners the the steps of weaving your apparel brand dream into reality.

With over 25 years of fashion industry expertise designing, consulting and manufacturing for companies like Target, Men's Wearhouse, Carhartt. Lew is well suited to breaking down what it takes for an apparel brand owner to successfully get from start to shop. Crediting the essential balance of 4 key factors – design, capital, sales channel and production – Michael Lew offers industry insight beneficial to both the newest kid on the business block and the outfit old hand.


Emily Page has over 12 years of experience in selling consumer brand products in the food industry with packaging. She is the CEO and founder of Pearl Resourcing (, an international packaging and product development company where she has launched multiple 7-figure brands into retail and e-commerce with 2-5x growth in sales. 

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